Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Graal performance in the Brazil and how they change over time
See what factors influence Graal performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Graal' competitors in the Brazil
An analysis of Graal' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Graal is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Graal's MARKET PERFORMANCE in Brazil is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry. This high percentile shows strong customer preference. Peers like Pizza Hut, Ragazzo!, Divino Fogão, Sí Señor, and Espetto Carioca share this high-performance tier.
Customer Satisfaction (CSAT) is a key indicator of customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
Graal's overall CSAT is 53%, a slight decrease of 0.4pp year-over-year. Satisfaction in the Southeast Region is also 53% with a decrease of 1pp. The South Region shows higher growth, with a 53% satisfaction and a 14pp increase. Customer satisfaction peaks in July 2025.
Average Check reveals customer spending habits, reflecting pricing strategy effectiveness and customer willingness to spend per visit.
The overall Average Check for Graal is 66.5 BRL, a 7.4% increase year-over-year. The South Region has a higher average check of 69.7 BRL with no growth. The Southeast Region has 66.3 BRL average check, also with no growth. Average check amount peaks in July 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential within a region.
Graal has a significant presence in the Southeast Region with 49 outlets. The South Region has a smaller presence with only 3 outlets. This shows a concentration of Graal's business in the Southeast.
Analyzing competitors is crucial for strategic positioning, understanding market dynamics, and identifying opportunities for differentiation.
Graal's top competitors based on customer cross-visitation are McDonald's (11.52%), Burger King (5.49%), Outback Steakhouse (3.54%), Madero (2.34%), and Coco Bambu (2.30%). This indicates that Graal customers also frequent these establishments.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring smooth operations and customer satisfaction during peak hours.
Graal experiences peak traffic workload between 12:00 and 14:00, with the highest workload at 13:00 (54.45). Traffic is lowest between 3:00 and 5:00. This data is crucial for staffing decisions.
Understanding consumer segments enables targeted marketing, product development, and tailored experiences to maximize customer engagement and loyalty.
Graal's customer base shows high affinity for women (64%, delta -35.56) and men (131%, delta 30.78). Among generations, Gen X shows a high affinity (161%, delta 60.82), while Gen Y and Gen Z are under-indexed (77% and 33% respectively).