Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Graal performance in the Brazil and how they change over time
See what factors influence Graal performance in the Brazil and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Graal' competitors in the Brazil
An analysis of Graal' competitors in the Brazil
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Graal is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Graal's market performance is at the 68th percentile, indicating an average/above average market standing. This means Graal is performing better than 67% of its competitors in the Cafe & Restaurants industry in Brazil. Performance peers in the same percentile include Tatu Bola Bar, Meatz Burger N'Beer, Otra, Churrascaria Palace, and OUE Sushi.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Graal's overall customer satisfaction (CSAT) is 56%, a 1.4 percentage point increase year-over-year. The South Region shows a CSAT of 56% with a 5.6 percentage point increase, while the Southeast Region also shows 56% with a 1.2 percentage point increase. This indicates positive customer sentiment across both regions.
Average check measures customer spending per visit, crucial for revenue optimization and profitability analysis.
Graal's overall average check is 67.7 BRL, a 9% increase year-over-year. The Southeast Region has an average check of 67.7 BRL, while the South Region has an average check of 66.7 BRL. This suggests higher spending per customer compared to the previous year.
Outlet count indicates market presence and expansion, reflecting brand reach and growth strategy.
Graal has 50 outlets in the Southeast Region and 3 outlets in the South Region. This shows a strong concentration of outlets in the Southeast, suggesting a strategic focus on this region for market penetration.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Graal's top competitors based on cross-visitation are McDonald's (10.75%), Burger King (4.68%), Outback Steakhouse (2.98%), Madero (2.15%), and Coco Bambu (2.15%). This indicates that customers who visit Graal also frequently visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Graal experiences peak traffic workload between 12:00 PM and 1:00 PM, with a workload of 52.18% and 51.67% respectively. Traffic is lowest between 4:00 AM and 6:00 AM. This data helps optimize staffing levels to match customer demand throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific demographics.
Graal's consumer base shows a high affinity for men (138 index) and Gen X (176 index), indicating these segments are overrepresented among Graal's customers. Women (62 index), Gen Y (68 index), and Gen Z (24 index) are underrepresented, suggesting opportunities for targeted marketing to increase their engagement.