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Managing Partner, Global Business Development
See what factors influence Pizza Hut performance in the Brazil and how they change over time
See what factors influence Pizza Hut performance in the Brazil and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pizza Hut' competitors in the Brazil
An analysis of Pizza Hut' competitors in the Brazil
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pizza Hut in Brazil ranks in the top 1% within the Cafe & Restaurants industry, indicating a leading market position. This high percentile demonstrates strong brand preference and competitive edge. Performance peers include Graal, Divino Fogão, Ragazzo!, Espetto Carioca and Sí Señor, which also rank in the top percentile.
Customer satisfaction is crucial for brand loyalty and growth, reflecting the quality of service and products as perceived by customers.
Pizza Hut's overall customer satisfaction in Brazil is 64%, up by 9.9 percentage points year-over-year. Satisfaction varies by region, with the South and Northeast Regions reporting the highest satisfaction (69%), while the North Region shows a decrease (-7.3pp). These regional differences suggest variations in service quality or customer expectations.
Average check indicates customer spending per visit, reflecting menu pricing strategy, customer purchasing behavior, and perceived value.
The overall average check for Pizza Hut in Brazil is 66.4 BRL, a 4.3% increase year-over-year. The North Region has the highest average check (90 BRL), while the Central-West Region has the lowest (55.1 BRL). This shows differences in regional pricing strategies or customer spending habits.
Number of outlets indicates brand presence and market coverage, reflecting expansion strategy and accessibility to customers.
Pizza Hut has 160 outlets in the Southeast Region of Brazil, representing the largest concentration. The Northeast Region has 43 outlets, followed by the South with 26, Central-West with 13, and North with 7. This distribution indicates a strategic focus on the Southeast Region for market penetration.
Identifying key competitors helps understand the competitive landscape and benchmark performance against industry rivals.
The top competitors for Pizza Hut in Brazil based on cross-visitation are McDonald's (13.10%), Burger King (8.18%), Outback Steakhouse (3.86%), Habib's (3.18%), and Coco Bambu (2.80%). This suggests that customers who visit Pizza Hut also frequent these fast-food and casual dining establishments.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet customer demand effectively.
Pizza Hut experiences the highest traffic workload between 17:00 and 21:00, peaking at 57.85% at 19:00 and 20:00. Traffic is lowest in the early morning hours. This indicates peak demand during dinner hours, requiring optimal staffing levels to maintain service quality.
Analyzing consumer segments allows for targeted marketing, product development, and personalized customer experiences.
Pizza Hut's customer base in Brazil shows a higher affinity towards women (83%), while men show 115% affinity. Gen Y shows an affinity of 105%, while Gen X and Gen Z show 100% and 82% affinity, respectively. This data suggests specific marketing approaches tailored to each gender and generation segment could be effective.