Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Iron Skillet performance in the United States and how they change over time
See what factors influence Iron Skillet performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Iron Skillet' competitors in the United States
An analysis of Iron Skillet' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Iron Skillet is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Iron Skillet's market performance is at the 49th percentile, indicating a below average/lagging position. This suggests a need to improve its competitive standing relative to peers like Bikanervala, Tulua Bistro, Pizza King and Paris Banh Mi, which are in the same percentile.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with customer loyalty and positive word-of-mouth referrals.
Iron Skillet's overall CSAT is 78%, up 18 percentage points year-over-year. New York shows the highest CSAT at 96%, followed by Indiana at 91%. This indicates strong customer approval, especially in New York and Indiana.
Average check reveals how much customers spend per visit. Monitoring this KPI helps optimize pricing strategies and identify revenue growth opportunities.
The overall average check for Iron Skillet is $32.00, a 43.8% increase year-over-year. Indiana has the highest average check at $39.40. This suggests increased spending per customer compared to the previous year.
Outlet count indicates brand reach. Tracking this KPI helps assess market penetration and expansion effectiveness across different regions.
Iron Skillet has 5 outlets in Indiana, the highest number among all states. Nevada has 3 outlets, while Texas, New Mexico, Missouri, Georgia and Illinois each have 2. This shows Indiana as a key market for Iron Skillet.
Competitor analysis identifies key rivals. Understanding cross-visitation patterns helps refine marketing strategies and capture market share.
McDonald's is the top competitor for Iron Skillet, with a cross-visitation rate of 21.41%. Wendy's and Denny's also show significant cross-visitation at 9.88% and 8.94% respectively. This indicates shared customer base.
Traffic workload shows peak hours. Analyzing this KPI helps optimize staffing and resource allocation to meet customer demand effectively.
Iron Skillet experiences peak traffic between 6 AM and 8 PM, with the highest workload around noon (12:00). Traffic is lowest between midnight and 5 AM. This highlights the need for adequate staffing during peak hours.
Consumer segments reveal key demographics. Understanding gender and generational mix helps tailor marketing and product offerings for better engagement.
Women are overrepresented among Iron Skillet's consumers (83% affinity), while men are also overrepresented (116% affinity). Gen X shows high affinity (131%), while Gen Y (73%) and Gen Z (94%) are underrepresented.