Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Houlihan's performance in the United States and how they change over time
See what factors influence Houlihan's performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Houlihan's' competitors in the United States
An analysis of Houlihan's' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Houlihan's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows the brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Houlihan's market performance is in the top 1% (99th percentile), a leading position indicating strong customer preference. Performance peers in the same percentile include Biscuitville, Black Angus Steakhouse, The Spot, Duffy's Sports Grill, Roosters, and Costco Food Court.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Houlihan's overall customer satisfaction is 83%, a 1.7 percentage point decrease year-over-year. Ohio shows the highest CSAT at 90% with significant growth, while New Jersey has 89% but with a decrease. Overall CSAT trended from 82.14% to 84.50% during the reporting period.
Average check is key for profitability, showing customer spending per visit and informing pricing strategies.
Houlihan's average check is $34.70, a 1.5% decrease year-over-year. Arkansas has the highest average check at $38.20. The average check ranged from $34.07 to $35.80 during the reporting period. Maintaining or increasing this figure is essential for revenue growth.
Outlet count indicates brand reach and expansion, reflecting investment and potential market coverage.
Houlihan's has the most outlets in New Jersey (6). Other states with multiple outlets include Georgia, Kansas (3 each), Minnesota, Pennsylvania, Missouri, Texas, New York, Virginia and Ohio (2 each). Monitoring and strategically expanding the number of outlets can increase market presence.
Identifying competitors helps understand market dynamics and refine strategies to gain a competitive edge.
Houlihan's top competitors based on customer cross-visitation are McDonald's (9.35%), Chick-fil-A (5.04%), Wendy's (4.32%), Starbucks (4.32%), and Texas Roadhouse (3.74%). These brands are frequently visited by Houlihan's customers, indicating shared target audiences.
Traffic workload analysis identifies peak hours, allowing for optimized staffing and resource allocation.
Houlihan's experiences peak traffic between 4:00 PM and 7:00 PM, with the highest workload at 6:00 PM (62.78%). The lowest traffic is between 1:00 AM and 5:00 AM. Staffing and resources should be aligned to accommodate peak demand and minimize wait times.
Understanding consumer segments allows for targeted marketing, improving engagement and ROI.
Women show high affinity (103 index) towards Houlihan's, while men are slightly under-indexed (97 index). Gen X exhibits a high affinity (115 index). Gen Y (89 index) and Gen Z (72 index) are underrepresented, suggesting opportunities to engage these segments more effectively through targeted strategies.