Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Mi Cocina performance in the United States and how they change over time
See what factors influence Mi Cocina performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mi Cocina' competitors in the United States
An analysis of Mi Cocina' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Mi Cocina is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Mi Cocina, with a market performance of 99, is a leading brand, placing it in the top 1% in the Cafe & Restaurants industry in the United States. Its performance peers include Bonchon, Razzoo's Cajun Cafe, Friendly's, Maple Street Biscuit Company, Lou Malnati's Pizzeria and Chicken Salad Chick, all within the same top-tier percentile range.
Customer satisfaction (CSAT) reflects customers' happiness, impacting loyalty and brand reputation, essential for business growth.
Mi Cocina demonstrates high customer satisfaction with an overall CSAT of 92%, a 2.2 percentage point increase year-over-year. Oklahoma shows the highest satisfaction at 98% with a significant growth of 23.8 percentage points. This indicates a strong and improving customer perception of Mi Cocina.
Average check reveals customer spending habits and pricing power, directly impacting revenue and profitability assessment.
Mi Cocina's average check is $36, showing a 4.6% increase year-over-year, indicating increased spending per customer. Texas has an average check of $36.1 USD. The fluctuating monthly average check values of $36.14, $34.15, and $38.65 respectively, reflect variability in customer spending over the observed period.
Number of outlets indicates brand reach and market presence, crucial for assessing expansion and market share.
Mi Cocina has a total of 27 outlets in the United States. The majority, 23, are located in Texas, with 1 each in Michigan, Kentucky, Virginia, and Oklahoma. This distribution highlights Texas as the brand's primary market, with potential for further expansion in other states.
Identifying top competitors provides insights into market dynamics and competitive positioning, key for strategic decision-making.
The top competitors for Mi Cocina, based on cross-visitation data, are Chick-fil-A (6.46%), McDonald's (6.24%), Starbucks (4.99%), Whataburger (4.76%), and Braum's Ice Cream & Dairy Store (4.08%). This indicates that customers who visit Mi Cocina also frequently visit these fast-food and coffee chains.
Analyzing traffic workload helps optimize staffing and resource allocation, maximizing efficiency during peak hours.
Mi Cocina experiences peak traffic workload between 17:00 (5 PM) and 19:00 (7 PM), reaching 63.79% and 63.09% respectively. The lowest traffic is between midnight and 9:00 (9 AM). This information is crucial for staffing and optimizing service during peak times.
Understanding consumer segments informs targeted marketing, enhancing engagement and resonance with different groups.
Mi Cocina's customer base shows a higher affinity from women (115 index) compared to men (86 index). Gen X shows the highest affinity (121 index), followed by Gen Z (104 index) and Gen Y (91 index). The data reveals a high affinity for Mi Cocina among women and Gen X. This suggests that marketing efforts focusing on these groups may be particularly effective.