Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Mi Cocina performance in the United States and how they change over time
See what factors influence Mi Cocina performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Mi Cocina' competitors in the United States
An analysis of Mi Cocina' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Mi Cocina is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mi Cocina's market performance is at the 55th percentile, indicating an average market standing. This means Mi Cocina's foot traffic is on par with competitors like Nick The Greek, Just Salad, and Kung Fu Tea, which share the same percentile.
Customer satisfaction (CSAT) reflects how happy customers are with their experience, directly impacting loyalty and brand reputation.
Mi Cocina boasts a high overall CSAT of 92%, a 1.6 percentage point increase year-over-year. Texas and Oklahoma show strong CSAT, while Michigan's CSAT is lower at 80%. The trend from June to August 2025 shows a slight decrease in CSAT.
Average check reveals how much customers spend per visit, indicating pricing strategy effectiveness and customer spending habits.
Mi Cocina's overall average check is $35.90, up 5.7% year-over-year. Texas has the highest average check at $36.10, while Oklahoma's is $28.80. The average check fluctuated between $34.15 and $38.65 from June to August 2025.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Mi Cocina has 27 outlets in the United States. Texas dominates with 23 locations, while Michigan, Kentucky, Virginia and Oklahoma each have 1 outlet.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
Mi Cocina's top competitors based on cross-visitation are Chick-fil-A (6.40%), McDonald's (6.24%), Whataburger (4.84%), Starbucks (4.68%), and Braum's Ice Cream & Dairy Store (4.06%). This indicates customers who visit Mi Cocina also frequent these establishments.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Mi Cocina experiences peak traffic between 11 AM and 9 PM, with the highest workload at 6 PM (62.96%) and 7 PM (62.67%). Traffic is minimal before 10 AM and after 10 PM.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for better engagement.
Mi Cocina's customer base shows a higher affinity among women (111 index) compared to men (89 index). Gen X shows high affinity (118 index), while Gen Y is under-indexed (91 index). Gen Z also shows affinity (108 index).