Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bruster's Real Ice Cream performance in the United States and how they change over time
See what factors influence Bruster's Real Ice Cream performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bruster's Real Ice Cream' competitors in the United States
An analysis of Bruster's Real Ice Cream' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bruster's Real Ice Cream is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals competitive strength and customer preference, reflecting the brand's share of foot traffic relative to its industry peers.
Bruster's Real Ice Cream holds a leading market performance position at the 99th percentile. This indicates very high brand preference compared to its peers such as Kyuramen, Landshark Bar & Grill, Sushi Sake, Aromas del Peru, Mountain Mike's Pizza, and Shipley Do-Nuts, all at the 99th percentile.
Customer satisfaction (CSAT) reflects brand perception. Monitoring CSAT helps understand loyalty and identify areas needing improvement to retain customers.
Bruster's Real Ice Cream has an overall CSAT of 84%, up 6.3 percentage points year-over-year. Delaware shows the highest CSAT at 96%, followed by Texas (95%), Nevada (93%), Arizona (92%), and California (91%). There is an increase of CSAT during the months: May, June, and July of 2025.
Outlet count indicates brand reach. Tracking the number of stores helps gauge market presence and expansion efforts across different geographic areas.
Bruster's Real Ice Cream has the highest number of outlets in Georgia (48), followed by Pennsylvania (21), Virginia (20), Florida (19), South Carolina (17), and California (15). This distribution reflects regional focus within the United States.
Identifying competitors shows direct rivalry. Understanding cross-visitation patterns helps refine strategies for market share and customer acquisition.
The top competitors for Bruster's Real Ice Cream based on cross-visitation are McDonald's (9.82%), Chick-fil-A (6.75%), Starbucks (5.17%), Cracker Barrel Old Country Store (4.27%), and Dunkin' (4.12%). These brands attract some of the same customers as Bruster's.
Traffic workload helps optimize staffing. Knowing peak hours ensures sufficient resources, enhancing customer experience and operational efficiency.
Bruster's Real Ice Cream experiences peak traffic between 18:00 and 20:00, with 61.07% and 68.28% workload, respectively. Traffic is minimal during the early morning hours.
Understanding segments informs targeted marketing. Affinity insights help tailor messaging, enhancing engagement and effectiveness across different demographics.
Women exhibit a higher affinity (122%) for Bruster's Real Ice Cream, while men show a lower affinity (80%). Gen X demonstrates high affinity (126%), whereas Gen Y and Gen Z are under-indexed with affinity values of 77% and 92%, respectively.