Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Fatburger performance in the United States and how they change over time
See what factors influence Fatburger performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Fatburger' competitors in the United States
An analysis of Fatburger' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Fatburger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand strength, showing customer preference and competitive edge within the Cafe & Restaurants sector.
Fatburger holds a leading market performance position at the 99th percentile. This indicates a strong competitive presence, with its foot traffic share exceeding most peers. Flower Child, Sixty Vines, Pizza Factory, The Kebab Shop, Yogurtland and Frisch's Big Boy share a similar performance tier.
Customer Satisfaction (CSAT) reflects the customer's happiness with the brand, impacting loyalty, retention, and brand reputation.
Fatburger's overall CSAT is 75%, a 4.5 percentage point increase year-over-year. Texas has the highest CSAT at 85%, while Colorado's CSAT decreased significantly by 27.2 percentage points. The CSAT trend shows a slight decline from May to July 2025.
Average Check reflects spending per customer, critical for revenue insights and pricing strategy effectiveness in Cafe & Restaurants.
Fatburger's average check is $21.10, a 2.6% decrease year-over-year. Alaska shows the highest average check at $28.50. The average check has fluctuated slightly, peaking in June 2025 at $21.30.
Outlet count indicates brand reach and market penetration. Monitoring outlet distribution informs expansion and resource allocation.
Fatburger has 47 outlets in California, representing the largest concentration. Nevada has 9 outlets, while states like Colorado have only 1. This distribution highlights key markets and potential expansion areas.
Competitor analysis reveals direct rivals and customer preferences, shaping competitive strategies in the Cafe & Restaurants market.
Fatburger's top competitors based on cross-visitation are McDonald's (16.20%), In-N-Out Burger (6.81%), Wendy's (5.27%), Taco Bell (5.01%), and Chick-fil-A (5.01%). McDonald's is visited by the largest percentage of Fatburger customers.
Traffic workload analysis reveals peak hours, enabling optimized staffing, inventory management, and marketing strategies.
Fatburger experiences peak traffic between 12 PM and 3 PM, with the highest workload at 1 PM (63.61). Traffic significantly decreases after 9 PM, reaching its lowest point between 4 AM and 7 AM.
Understanding consumer segments is vital for tailoring marketing to specific demographics, maximizing relevance and engagement.
Fatburger's customer base shows high affinity among men (index 120) and Gen X (index 119), indicating over-representation compared to the average consumer. Women (index 78) and Gen Z (index 51) show under-indexed affinity.