Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Fatburger performance in the United States and how they change over time
See what factors influence Fatburger performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Fatburger' competitors in the United States
An analysis of Fatburger' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Fatburger is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Fatburger's market performance is at the 49th percentile in the United States' Cafe & Restaurants industry, indicating a below average/lagging market position. This means Fatburger captures less foot traffic than the majority of its competitors. Performance peers in the same percentile range include Tulua Bistro, PDQ, Blake's Lotaburger, Serafina Italian Restaurant, California Fish Grill, and Pizza Twist.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Fatburger's overall CSAT is 77%, a 5.6 percentage point increase year-over-year. Texas shows the highest CSAT at 84% with an 11.6 percentage point increase, while Colorado has a CSAT of 83% but decreased by 5.1 percentage points. The CSAT trend shows fluctuations between June and August 2025, peaking at 80.73% in August.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and menu offerings for profitability.
Fatburger's overall average check is $22.4, a 2.9% increase year-over-year. Nevada has the highest average check at $28, while Florida and Texas both have an average check of $21.9. The average check trend shows fluctuations between June and August 2025, peaking at $25.79 in August.
Outlet count indicates brand reach and market presence. A larger number of outlets can signify greater brand visibility and accessibility for customers.
Fatburger has 50 outlets in California, representing the largest presence. Texas has 11 outlets, followed by Nevada with 9. Arizona and Washington each have 5 outlets. Pennsylvania has 3, while New Mexico, Florida and Illinois each have 2. Colorado has 1 outlet.
Identifying top competitors through cross-visitation data helps refine marketing strategies and understand customer preferences within the competitive landscape.
Fatburger's top competitors based on customer cross-visitation are McDonald's (14.74%), In-N-Out Burger (7.87%), Chick-fil-A (4.86%), Wendy's (4.52%), and Jack in the Box (4.19%). This indicates that customers who visit Fatburger also frequently visit these fast-food chains.
Traffic workload analysis by hour helps optimize staffing and resource allocation to meet customer demand efficiently throughout the day.
Fatburger experiences peak traffic workload between 12 PM and 6 PM, with the highest workload at 1 PM (62.74%). Traffic is lowest between 3 AM and 7 AM. This data suggests optimal staffing during peak hours and reduced staffing during off-peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing and positioning strategies, enhancing engagement and brand relevance.
Fatburger's customer base shows a high affinity for women (78% value label, -21.84 delta) and men (121% value label, 20.81 delta). Among generations, Gen X shows the highest affinity (130% value label, 29.53 delta), while Gen Y (88% value label, -11.56 delta) and Gen Z (58% value label, -42.11 delta) are under-indexed.