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Managing Partner, Global Business Development
See what factors influence Shoney's performance in the United States and how they change over time
See what factors influence Shoney's performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Shoney's' competitors in the United States
An analysis of Shoney's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shoney's is in the top 1% of brands
Sample of brands in the same percentile
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shoney's, with a market performance of 99, is a leading brand, placing it in the top 1% within the Cafe & Restaurants industry in the United States. This high percentile indicates a strong market presence. Performance peers include PLANTA Queen, Taziki's Mediterranean Cafe, Aguardiente Colombian Steak House, Huey Magoo's Chicken Tenders, Krispy Krunchy Chicken, and Taco Casa, all within a similar range.
Customer satisfaction reflects how well a brand meets customer expectations, directly impacting loyalty and repeat business.
Shoney's overall customer satisfaction (CSAT) is 69%, a decrease of 2.6 percentage points year-over-year. Oklahoma shows the highest CSAT at 97%, while Florida is at 83%, Louisiana is at 80%, Kentucky and North Carolina are both at 75%. CSAT fluctuated between 65.88 and 72.96 during the measured months.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchase behavior.
Shoney's average check is $21.10, showing a slight year-over-year decrease of 0.2%. Florida has the highest average check at $26.90. Average check values varied from $20.14 to $21.82 during the period. Alabama, Georgia, Louisiana, and Virginia also have significantly large average check values of 23.7 USD, 23.3 USD, 23 USD, and 21.4 USD, respectively.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts.
Shoney's top competitors, based on cross-visitation, are McDonald's (19.49%), Cracker Barrel Old Country Store (10.40%), Wendy's (8.81%), Waffle House (7.83%), and Taco Bell (7.55%). This indicates that customers who visit Shoney's also frequently visit these brands.
Understanding consumer segments enables targeted marketing, tailoring products and messages to specific demographics.
Shoney's customer base shows a higher affinity for women (103 index), indicating they are slightly over-represented compared to the average consumer. Men have a lower affinity (97 index). Gen X shows a significantly high affinity (134 index). Gen Y (64 index) and Gen Z (85 index) are under-represented.
Cafés & Restaurants