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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Shoney's performance in the United States and how they change over time
See what factors influence Shoney's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shoney's' competitors in the United States
An analysis of Shoney's' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Shoney's is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shoney's market performance is at the 55th percentile, indicating an average market standing. This means Shoney's captures an average share of customer traffic compared to its competitors in the Cafe & Restaurants industry in the United States. Performance peers in the same percentile: Fleming's Prime Steakhouse & Wine Bar, 7th Street Burger, Skyline Chili, Taco Casa, Rudy's "Country Store" and Bar-B-Q, 海底捞.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
Shoney's top competitors based on cross-visitation are McDonald's (19.50%), Cracker Barrel Old Country Store (9.57%), Wendy's (9.09%), Taco Bell (8.61%), and Burger King (8.49%). This indicates that a significant portion of Shoney's customers also visit these brands.
Traffic workload distribution reveals peak hours, enabling efficient staffing and resource allocation.
Shoney's experiences peak traffic between 8 AM and 12 PM, with the highest workload at 11 AM (53.98%). Traffic significantly decreases after 7 PM, reaching minimal levels between 1 AM and 5 AM. This data helps optimize staffing and resource allocation during peak and off-peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Shoney's customer base shows a slightly higher affinity towards women (index 102) compared to men (index 98). Among generations, Gen X shows the highest affinity (index 139), while Gen Y (index 59) and Gen Z (index 86) are under-indexed. This suggests Gen X is strongly represented among Shoney's customers.