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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Shoney's performance in the United States and how they change over time
See what factors influence Shoney's performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shoney's' competitors in the United States
An analysis of Shoney's' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Shoney's is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shoney's market performance is at the 53rd percentile, indicating an average market position. This suggests moderate brand preference and competitive strength. Performance peers in the same percentile range include Bad Daddy's Burger Bar, Doggi's Arepa Bar, The Lobster Pot, Jeremiah's Italian Ice, The Hatch, and Taco Mac.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Shoney's overall customer satisfaction is 72%, a slight decrease of 1 percentage point year-over-year. Oklahoma shows the highest satisfaction at 98%, while Alabama and Georgia show lower satisfaction levels. The CSAT trend increased from June to August 2025, peaking at 78.54%.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
Shoney's average check is $21.50, a 6.2% increase year-over-year. Louisiana has the highest average check at $27.80. The average check fluctuated between $20.99 and $21.82 from June to August 2025.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Shoney's has the most outlets in Tennessee (25), followed by West Virginia (7) and South Carolina (6). This distribution highlights regional strengths and potential areas for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
Shoney's top competitors based on cross-visitation are McDonald's (18.51%), Cracker Barrel Old Country Store (9.64%), Wendy's (7.81%), Waffle House (7.32%), and Taco Bell (7.18%). This indicates that Shoney's customers also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Shoney's experiences peak traffic between 9 AM and 11 AM, with the highest workload at 10 AM (54.41%). Traffic is minimal between 3 AM and 5 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Women are overrepresented among Shoney's customers (affinity index 103), while men are underrepresented (affinity index 97). Gen X is highly overrepresented (affinity index 124), while Gen Y (affinity index 66) and Gen Z (affinity index 87) are underrepresented.