Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Detroit Wing Company performance in the United States and how they change over time
See what factors influence Detroit Wing Company performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Detroit Wing Company' competitors in the United States
An analysis of Detroit Wing Company' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Detroit Wing Company is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Detroit Wing Company is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a strong market presence. Performance peers in the same percentile range include Maxine's Bistro and Bar, Havana Beach Cuban Restaurant, Flaming Crab Wilkes-Barre, Bobby's Burger Palace, Mumbai House, and Blue Sushi Sake Grill.
CSAT is a key indicator of customer loyalty and brand perception, directly impacting revenue and long-term business success.
Detroit Wing Company's overall customer satisfaction (CSAT) is 87%, with an increase of 8.1 percentage points year-over-year. In Michigan, the CSAT is also 87%, showing an increase of 8.8 percentage points. This upward trend indicates improvements in customer experience and service quality.
Average check reflects customer spending habits and pricing strategy effectiveness, crucial for revenue optimization and profitability analysis.
The overall average check for Detroit Wing Company is $18.90, a decrease of 5.3% year-over-year. In Michigan, the average check is $19.00, while in Ohio, it's $13.90. The decrease in average check suggests potential changes in customer spending or menu pricing strategies.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential revenue streams across locations.
Detroit Wing Company has 23 outlets in Michigan and 1 outlet in Ohio. The concentration of outlets in Michigan suggests a strong regional presence, with Ohio representing a newer or smaller market for the brand.
Analyzing competitors is crucial to understand market dynamics, identify opportunities, and refine strategies for competitive advantage.
Top competitors based on customer cross-visitation include McDonald's (11.03%), Taco Bell (6.08%), Culver's (5.32%), Burger King (5.32%), and Chipotle Mexican Grill (4.94%). These brands represent the quick-service and fast-casual dining options frequently visited by Detroit Wing Company's customers.
Traffic workload by hour helps optimize staffing, manage resources, and improve customer experience during peak and off-peak times.
Detroit Wing Company experiences peak traffic workload between 17:00 and 19:00 hours, with the highest workload at 18:00 (65.32%). Traffic is minimal between 0:00 and 9:00. This data informs staffing and resource allocation strategies throughout the day.
Understanding consumer segments enables targeted marketing, personalized experiences, and product development to maximize customer engagement.
Detroit Wing Company's customer base shows a high affinity towards women (94) and men (106), Gen Y (115) and Gen Z (161). Gen X is under-indexed(68). This indicates that Gen Z and Gen Y are significantly overrepresented among Detroit Wing Company's consumers.