Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Detroit Wing Company performance in the United States and how they change over time
See what factors influence Detroit Wing Company performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Detroit Wing Company' competitors in the United States
An analysis of Detroit Wing Company' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Detroit Wing Company is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Detroit Wing Company's market performance is at the 45th percentile, indicating a below average/lagging market position. This means the brand captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Sessions by the Bay, Jakes Burgers and Beer, Jiang Nan, Better Blend, Arctic Circle, and The Boiling Crab.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth. High CSAT scores often correlate with repeat business.
Detroit Wing Company has an overall CSAT of 87%, up by 8.3 percentage points year-over-year. In Michigan, CSAT is also 87%, with a growth of 9.2 percentage points. This indicates a strong and improving level of customer satisfaction, particularly in Michigan.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and menu offerings for profitability.
The overall average check for Detroit Wing Company is $18.10, a decrease of 14.7% year-over-year. In Michigan, the average check is $18.20, while in Ohio it's $16.20. The decrease suggests customers are spending less per visit.
Outlet count indicates brand reach and expansion. Tracking this KPI informs growth strategies and market penetration efforts for increased visibility.
Detroit Wing Company has 25 outlets in Michigan, 1 in Florida, 1 in Ohio, and 1 in Indiana. Michigan represents the majority of the brand's presence, with limited expansion in other states.
Identifying competitors reveals market dynamics and customer preferences. Analyzing cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for Detroit Wing Company, based on customer cross-visitation, are McDonald's (10.99%), Culver's (6.59%), Chipotle Mexican Grill (6.04%), Taco Bell (5.49%), and Wendy's (4.95%). This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Detroit Wing Company experiences peak traffic workload between 17:00 and 19:00, with the highest workload at 18:00 (62.92%). Traffic is minimal between 03:00 and 09:00. This data suggests optimal staffing during evening hours.
Understanding consumer segments enables targeted marketing. Analyzing gender and generational data informs personalized campaigns and product development strategies.
Detroit Wing Company's customer base shows a high affinity for women (85) and men (114). Among generations, Gen X is under-indexed (76), while Gen Y (104) and Gen Z (195) show higher affinity. This suggests a strong appeal to younger demographics, particularly Gen Z.