Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Arctic Circle performance in the United States and how they change over time
See what factors influence Arctic Circle performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Arctic Circle is in the top 1% of brands
Sample of brands in the same percentile
An analysis of Arctic Circle' competitors in the United States
An analysis of Arctic Circle' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reflects the brand's share of foot traffic, revealing its competitive strength and customer preference.
Arctic Circle is a leading brand with a market performance percentile of 99 in the Cafe & Restaurants industry in the United States, placing it in the top 1%. This indicates a strong market position relative to competitors like Voodoo Doughnut and Urth Caffe, also in the 99th percentile.
Customer Satisfaction (CSAT) measures customer contentment, highlighting areas for improvement and reflecting brand loyalty.
Arctic Circle's overall CSAT is 68%, a slight decrease of 0.3pp year-over-year. Oregon shows the highest CSAT at 82% with an increase of 4.1pp, while Wyoming has the lowest at 39% with a decrease of 34.8pp. This suggests regional disparities in customer experience.
Average check reflects customer spending per visit, crucial for revenue and profitability analysis, guiding pricing and promotional strategies.
Arctic Circle's overall average check is $13.2, an increase of 2.3% year-over-year. Oregon has the highest average check at $16.1 USD. Nevada has the lowest average check at $10.5 USD. This shows variations in spending habits across different states.
Identifying top competitors through cross-visitation reveals direct rivals, informing competitive strategies and marketing efforts.
McDonald's is the most visited competitor by Arctic Circle's customers (18.46% cross-visitation), followed by Wendy's (8.64%), Taco Bell (7.85%), Burger King (7.46%), and Chick-fil-A (6.54%). This indicates these brands compete for the same customer base.
Analyzing consumer segments informs targeted marketing, tailoring strategies to resonate with specific demographics for increased engagement.
Women are slightly under-indexed (99) compared to the average consumer. Men are over-indexed (100) compared to the average consumer. Gen X is highly over-indexed (125), while Gen Y (84) and Gen Z (68) are under-indexed. This suggests Gen X has a stronger affinity for Arctic Circle.