Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Dairi-O performance in the United States and how they change over time
See what factors influence Dairi-O performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairi-O' competitors in the United States
An analysis of Dairi-O' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Dairi-O is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference, crucial for strategic decisions and competitive positioning in the cafe & restaurant industry.
Dairi-O holds a leading position with a market performance percentile of 99 in the United States. This signifies that Dairi-O captures a substantial share of customer visits compared to its competitors, indicating strong brand preference. Performance peers in the same percentile range include Corky's Ribs & BBQ, Smithfield's Chicken'N Bar-B-Q, Frenchy's, Shawarma Time, Sergio's Restaurant, and La Tamaleria Colombiana, suggesting similar levels of market presence.
CSAT reflects customer loyalty and brand perception, directly impacting revenue and reputation. Monitoring CSAT ensures service quality and identifies areas for improvement.
Dairi-O's overall customer satisfaction (CSAT) is 83%, with a decrease of 2.7 percentage points year-over-year. In North Carolina, CSAT is also 83%, showing a similar decrease of 2.9 percentage points. This indicates a potential need to investigate factors impacting customer satisfaction and implement strategies to improve service and experience to regain positive sentiment.
Average check indicates customer spending per visit, impacting revenue. Tracking it identifies pricing opportunities and assesses menu performance.
Dairi-O's overall average check is $14.80, reflecting a 3.1% increase year-over-year. The average check in North Carolina is $14.90 USD. This suggests customers are spending slightly more per visit than the previous year, indicating potential menu item popularity or pricing adjustments are effective.
Outlet count reflects brand reach and market presence. Monitoring it indicates expansion progress and market penetration effectiveness.
Dairi-O has 12 outlets in North Carolina and 1 outlet in South Carolina. This distribution highlights a strong presence in North Carolina, while indicating opportunities for further expansion and growth in other states.
Competitor analysis reveals market dynamics, informing strategies to gain market share and differentiate the brand effectively.
Dairi-O's top competitors based on customer cross-visitation include McDonald's (14.63%), Chick-fil-A (13.21%), Bojangles (8.81%), Burger King (6.96%), and Cook Out (6.68%). These brands attract a significant portion of Dairi-O's customers, suggesting areas where Dairi-O can focus on differentiation and customer retention strategies.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service.
Dairi-O experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 6:00 PM. Minimal traffic occurs during the early morning hours. This information can be used to optimize staffing levels, manage inventory, and plan promotional activities to maximize sales during peak times.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring strategies to specific demographics.
Dairi-O's customer base shows a strong affinity for both Women and Men, each with an index of 100. Among generations, Gen X shows high affinity (index of 115), while Gen Y and Gen Z are under-indexed (86 and 88 respectively). This indicates that Dairi-O particularly resonates with Gen X, with opportunities to enhance appeal and attract Gen Y and Gen Z customers.