Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Dairi-O performance in the United States and how they change over time
See what factors influence Dairi-O performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Dairi-O' competitors in the United States
An analysis of Dairi-O' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Dairi-O is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Dairi-O's market performance is at the 45th percentile, indicating a below average/lagging position. This means Dairi-O captures less foot traffic compared to most competitors. Performance peers in the same percentile range include The Boiling Crab, Luka Restaurant and Coffee, Mint Indian Bistro, CLAUDIE, Rubio's Coastal Grill, and La Gordibuena.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Dairi-O's overall CSAT is 84%, a decrease of 4.8 percentage points year-over-year. This indicates a decline in customer happiness. In North Carolina, CSAT is also 84%, with a similar decrease of 4.9 percentage points. The CSAT dynamic data shows fluctuations between 83.01% and 85.03% during the reporting period.
Average check reveals spending habits, influencing revenue strategies and menu optimization.
Dairi-O's overall average check is $14.00, a decrease of 0.4% year-over-year. This suggests customers are spending slightly less per visit. In North Carolina, the average check is also $14.00, with no change. The average check dynamic data shows fluctuations between $12.36 and $15.08 during the reporting period.
Outlet count indicates brand reach, influencing market presence and revenue potential.
Dairi-O has 12 outlets in North Carolina and 1 in South Carolina. This shows a strong concentration in North Carolina, with limited presence in South Carolina. The outlet distribution highlights the brand's current geographic footprint.
Competitor analysis identifies key rivals, informing competitive strategies and market positioning.
Dairi-O's top competitors based on customer cross-visitation are Chick-fil-A (14.33%), McDonald's (13.14%), Bojangles (8.87%), Cook Out (6.66%), and Cracker Barrel Old Country Store (5.97%). This indicates that Dairi-O customers also frequently visit these brands.
Traffic workload reveals peak hours, optimizing staffing and resource allocation.
Dairi-O's peak traffic workload occurs between 10:00 AM and 9:00 PM, with the highest workload at 6:00 PM (74.99%). There is no traffic between 12:00 AM and 9:00 AM. This data helps optimize staffing and resource allocation during peak hours.
Consumer segments inform targeted marketing, enhancing engagement and brand resonance.
Dairi-O's customer base shows a high affinity for women (97%) and men (103%). Among generations, Gen X is overrepresented (117%), while Gen Y (80%) and Gen Z (98%) are underrepresented. This suggests targeted marketing towards Gen X may be particularly effective.