Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Cook Out performance in the United States and how they change over time
See what factors influence Cook Out performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cook Out' competitors in the United States
An analysis of Cook Out' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Cook Out is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing competitive strength and customer preference.
Cook Out holds a leading market performance percentile of 99 in the United States' Cafe & Restaurants industry. This high percentile signifies strong customer preference relative to peers like White Castle, Marco's Pizza, Pollo Campero, Bubba Gump Shrimp Co., Smokey Bones and Bob Evans.
Customer satisfaction (CSAT) is crucial for gauging brand loyalty and predicting future business performance and growth.
Cook Out's overall CSAT is 65%, a decrease of 1.3pp year-over-year. Mississippi and Maryland show high CSAT (85% and 84%), with significant growth. West Virginia shows a decrease. The trend from May to July 2025 indicates fluctuating satisfaction.
Average check reveals customer spending habits, impacting revenue forecasting and menu optimization for increased profitability.
Cook Out's average check is $11.70, down 2.1% year-over-year. Maryland and West Virginia have the highest average check ($12.90). Trends from May to July 2025 indicate fluctuations in customer spending.
Outlet count indicates market presence and expansion, reflecting brand reach and growth potential in different locations.
Cook Out has 126 outlets in North Carolina, dominating its presence. Georgia (44), South Carolina (42), Virginia (36), and Tennessee (36) follow. Maryland has only one outlet, indicating limited presence.
Competitor analysis identifies key market rivals and customer cross-visitation, informing competitive strategies and differentiation.
McDonald's is Cook Out's top competitor with 22.97% customer cross-visitation. Chick-fil-A (11.69%), Wendy's (10.48%), Taco Bell (9.52%), and Burger King (9.00%) are also significant competitors.
Understanding traffic workload helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Cook Out's traffic workload peaks between 12:00 PM and 9:00 PM, with highest activity at 1:00 PM (72.02). There's minimal activity between 4:00 AM and 9:00 AM. This workload distribution is helpful for operations optimization.
Consumer segment insights by Gender and Generation inform targeted marketing, enhancing engagement and brand resonance.
Cook Out's customer base shows high affinity towards women (94), and men (106), relative to the average consumer (100). Among generations, Gen X is overrepresented (115), while Gen Y (88), and Gen Z (91) are underrepresented.