Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Cook Out performance in the United States and how they change over time
See what factors influence Cook Out performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Cook Out' competitors in the United States
An analysis of Cook Out' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Cook Out is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Cook Out's market performance is at the 67th percentile, indicating an average/above average market standing. This suggests a solid customer base and competitive position. Performance peers in the same percentile range include Mister O1 Pizza, Steak'n Shake, and White Castle.
Customer satisfaction (CSAT) is crucial for brand loyalty and growth, reflecting how well Cook Out meets customer expectations and influences repeat business.
Cook Out's overall CSAT is 68%, a slight decrease of 0.5 percentage points year-over-year. Maryland shows the highest CSAT at 87% with significant growth. West Virginia has a CSAT of 84% but experienced a slight decrease. Overall, CSAT is slightly declining.
Average check reveals customer spending habits, crucial for revenue forecasting and menu optimization, impacting profitability and sales strategies.
Cook Out's overall average check is $11.90, a 1.5% increase year-over-year. Florida has the highest average check at $16.90. West Virginia has an average check of $12.30. The increase suggests customers are spending slightly more per visit.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential in the competitive landscape.
Cook Out has 138 outlets in North Carolina, the highest number. South Carolina has 49 outlets, and Georgia has 44. Florida has only 3 outlets. The distribution highlights regional concentration in the Carolinas and Georgia.
Identifying top competitors through cross-visitation helps refine marketing strategies and understand customer preferences in the cafe & restaurant sector.
McDonald's is the top competitor with a 21.98% cross-visitation rate. Chick-fil-A has 11.34%, Wendy's has 9.99%, Taco Bell has 9.30%, and Burger King has 8.41%. This indicates that Cook Out customers also frequently visit these fast-food chains.
Analyzing traffic workload by hour helps optimize staffing and resource allocation, ensuring efficient service during peak times and minimizing operational costs.
Cook Out experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 1:00 PM (70.56%). Traffic is lowest between 4:00 AM and 9:00 AM. This data informs staffing and operational adjustments.
Understanding consumer segments by gender and generation informs targeted marketing, enhancing engagement and brand affinity through tailored messaging.
Cook Out's customer base shows a higher affinity towards men (107 index) compared to women (93 index). Gen X shows a high affinity (115 index), while Gen Y (87 index) and Gen Z (93 index) are under-indexed, suggesting targeted marketing opportunities.