Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rubio's Coastal Grill performance in the United States and how they change over time
See what factors influence Rubio's Coastal Grill performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rubio's Coastal Grill' competitors in the United States
An analysis of Rubio's Coastal Grill' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Rubio's Coastal Grill is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rubio's Coastal Grill's market performance is at the 45th percentile, indicating a below average market standing. This suggests the brand captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Jerk House Caribbean Restaurant, Santorini by Georgios, Johnny Carino's, Lupita Tacos y Tequila, Arctic Circle, and E-Gyu Revolving Sushi & Korean BBQ.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting retention and revenue growth. Monitoring CSAT helps identify areas for improvement.
Rubio's Coastal Grill boasts an overall CSAT of 80%, a 6.4 percentage point increase year-over-year, indicating improved customer sentiment. California leads with 81%, while Nevada shows a decrease. This suggests positive trends in customer experience, particularly in California, but attention is needed in Nevada to address declining satisfaction.
Average check reveals customer spending habits, influencing revenue. Monitoring trends helps optimize pricing and promotions to boost profitability.
Rubio's Coastal Grill's average check is $17.20, a 1.8% decrease year-over-year. Nevada has the highest average check at $23.30, while California's is $16.00. The overall decrease suggests a need to analyze spending behavior and potentially adjust menu offerings or pricing strategies to increase revenue per customer.
Outlet count indicates brand reach and market presence. Tracking changes informs expansion strategies and assesses competitive positioning.
Rubio's Coastal Grill has 62 outlets in California, 17 in Arizona, and 5 in Nevada. The concentration in California highlights its core market. Expansion opportunities may exist in Arizona and Nevada to increase brand visibility and market share.
Identifying top competitors through cross-visitation reveals direct rivals and informs strategies to differentiate and capture market share.
Rubio's Coastal Grill's top competitors based on customer cross-visitation are McDonald's (13.07%), In-N-Out Burger (11.09%), Starbucks (9.50%), Raising Cane's Chicken Fingers (6.53%), and Jack in the Box (5.74%). This indicates that customers who visit Rubio's also frequently visit these fast-food chains, suggesting a need to focus on unique selling points to retain and attract customers.
Traffic workload analysis by hour helps optimize staffing, promotions, and resource allocation to meet customer demand effectively.
Rubio's Coastal Grill experiences peak traffic between 10 AM and 8 PM, with the highest workload around 12 PM and 1 PM. Minimal traffic occurs during early morning hours. This data suggests the need for optimized staffing and targeted promotions during peak hours to maximize sales and customer satisfaction.
Understanding consumer demographics allows for targeted marketing, product development, and personalized experiences, enhancing brand relevance and loyalty.
Rubio's Coastal Grill shows a high affinity with women (94) and men (105). Gen X is overrepresented (113), while Gen Y (83) and Gen Z (83) are underrepresented. This suggests marketing efforts should consider the preferences of Gen X while exploring strategies to better engage younger generations.