Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Rubio's Coastal Grill performance in the United States and how they change over time
See what factors influence Rubio's Coastal Grill performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Rubio's Coastal Grill' competitors in the United States
An analysis of Rubio's Coastal Grill' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rubio's Coastal Grill is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rubio's Coastal Grill holds a leading position with a percentile of 99, placing it in the top 1% of brands. This strong market standing indicates high customer preference. Performance peers in similar range: Tacos Los Vales, The Sunrise Shack, Swensons Drive-In, Fish City Grill, Carne en Vara Express, Pizza King.
Customer satisfaction reflects brand perception, influencing loyalty and repeat business, directly impacting revenue and growth.
Overall customer satisfaction for Rubio's Coastal Grill is at 75%, a 1.6 percentage point increase year-over-year. Satisfaction varies by state: California shows 79% (+6.5pp), Nevada 74% (-7.9pp), and Arizona 67% (-10.8pp). The trend indicates positive but fluctuating customer experience.
Average check reveals customer spending habits, impacting revenue and profitability. Tracking changes informs pricing and menu strategies.
The overall average check for Rubio's Coastal Grill is $16.80, a 7% decrease year-over-year. Nevada has the highest average check at $22.50, followed by Arizona at $17.90, and California at $16.00. The trend shows fluctuating transaction values.
Identifying competitors helps refine strategy, understand market dynamics, and differentiate offerings to attract and retain customers.
Top competitors for Rubio's Coastal Grill are McDonald's (14.53%), In-N-Out Burger (13.15%), Starbucks (9.69%), Jack in the Box (7.44%), and Raising Cane's Chicken Fingers (6.57%). These brands represent significant cross-visitation, indicating shared customer base.
Consumer segments' analysis helps to enable targeted marketing and positioning strategies, to get higher customer engagement and better return on investment.
Rubio's Coastal Grill consumers are 89% Women (affinity decreased by 11.46%), and 111% Men (affinity increased by 10.58%). Gen X affinity is 117% (increased by 17.36%), Gen Y is 86% (decreased by 14.17%), and Gen Z is 58% (decreased by 42.41%).