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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence City Barbeque performance in the United States and how they change over time
See what factors influence City Barbeque performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
City Barbeque is ahead of most brands
Sample of brands in the same percentile
An analysis of City Barbeque' competitors in the United States
An analysis of City Barbeque' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
City Barbeque's market performance is at the 65th percentile, indicating an average/above average market standing. This means the brand attracts more customers than approximately 65% of its competitors. Performance peers in the same percentile range include Yard House, Charleys Cheesesteaks, JOEY, Wawa, Einstein Bros. Bagels, and McAlister's Deli.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, referrals, and revenue. High CSAT scores indicate a strong brand reputation.
City Barbeque's overall CSAT is 88%, a 10.2 percentage point increase year-over-year, indicating improved customer happiness. Wisconsin shows the highest CSAT at 98%, followed by Florida at 93%, Kentucky at 90%, and North Carolina and Ohio both at 89%. This suggests strong positive experiences across these states.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for profitability.
The overall average check for City Barbeque is $22.40, a 4.5% decrease year-over-year. Illinois has the highest average check at $28.00, while Georgia's average check is $24.40. The decrease suggests customers are spending slightly less per visit, which could be due to menu changes or economic factors.
Outlet count indicates brand reach and growth. Tracking distribution helps assess market penetration and expansion opportunities.
City Barbeque has the most outlets in Ohio (30), followed by North Carolina (14), Indiana (9), and Georgia (8). States like Florida, South Carolina and Wisconsin have only 1 outlet each. This distribution highlights Ohio as a key market for the brand.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation informs competitive strategies and marketing efforts.
City Barbeque's top competitors based on cross-visitation are McDonald's (10.65%), Chick-fil-A (6.47%), Wendy's (5.32%), Culver's (4.46%), and Chipotle Mexican Grill (4.41%). This indicates that customers who visit City Barbeque also frequently visit these fast-food and fast-casual chains.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
City Barbeque experiences peak traffic workload between 12 PM and 6 PM, with the highest workload around 6 PM (70.16%). Traffic is minimal before 10 AM and after 9 PM. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing. Gender and generation insights inform tailored campaigns and product positioning strategies.
City Barbeque's customer base shows a higher affinity towards men (104) compared to women (96). Gen X is overrepresented (122), while Gen Y (85) and Gen Z (90) are underrepresented. This suggests that City Barbeque appeals more to Gen X and men.