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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bossa performance in the South Africa and how they change over time
See what factors influence Bossa performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bossa' competitors in the South Africa
An analysis of Bossa' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Bossa is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Bossa's market performance is at the 53rd percentile, indicating an average market standing. This means Bossa captures an average share of customer traffic compared to its competitors in South Africa's Cafe & Restaurants industry. Performance peers in a similar range include Hungry Lion and Panarottis.
Competitor analysis identifies key rivals and customer preferences. This insight informs strategies to gain market share and improve customer loyalty.
Bossa's top competitors based on cross-visitation are McDonald's (15.36%), Spur (11.89%), and KFC (10.85%). This indicates a significant overlap in customer base, suggesting Bossa customers also frequent these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Bossa experiences peak traffic between 17:00 and 19:00, with the highest workload at 18:00 (68.76%). Traffic is lowest in the early morning hours (0:00-6:00). This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand affinity.
Women are overrepresented among Bossa's consumers (89%), while men are underrepresented (111%). Gen Y shows high affinity (137%), while Gen X is slightly underrepresented (96%). This suggests targeted marketing towards Gen Y and understanding the preferences of female customers could be beneficial.