Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Boston's performance in the Mexico and how they change over time
See what factors influence Boston's performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Boston's' competitors in the Mexico
An analysis of Boston's' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Boston's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference.
Boston's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Mexico. This means Boston's captures a significantly higher share of customer traffic compared to its competitors. Performance peers in the same percentile range include Italianni's, Maestro Taquero, Comicx, Mr. Sushi, La Casa de los Abuelos, and Rodizio.
CSAT reflects customer happiness. Monitoring CSAT helps to identify areas for improvement and build customer loyalty and brand value.
Overall customer satisfaction for Boston's in Mexico is 73%, a slight decrease of 0.3 percentage points year-over-year. Chiapas shows the highest customer satisfaction at 100%, with significant growth of 15.4 percentage points. Baja California, Campeche, Chihuahua and Veracruz also show high CSAT and growth, suggesting regional strengths.
Average check is the typical amount spent per customer and influences revenue. It guides pricing and promotional strategies for sales growth.
The overall average check for Boston's in Mexico is 390.7 MXN, down 7.3% year-over-year. Baja California has the highest average check at 476.9 MXN. Chihuahua, Quintana Roo, Coahuila, and Yucatán show varying average check amounts, reflecting regional pricing and customer spending habits.
Outlet count indicates market presence. Tracking locations helps manage expansion, market saturation, and strategic resource allocation.
Boston's has a total of 20 outlets in Mexico, with Yucatán having the most at 5. Nuevo León and Quintana Roo each have 3 outlets, while Tabasco and Campeche have 2. Baja California, Veracruz, Querétaro, Coahuila, and Chihuahua each have 1 outlet. This distribution highlights key regions for Boston's market presence.
Competitor analysis reveals brand positioning. It enables businesses to identify direct rivals, adapt strategies, and exploit market opportunities effectively.
The top competitors for Boston's in Mexico, based on cross-visitation, are Carl's Jr. (5.996%), Starbucks (5.33%), McDonald's (5.13%), VIPS (4.60%), and Little Caesars (4.40%). This indicates that customers who visit Boston's also frequent these establishments, highlighting their competitive overlap in the Cafe & Restaurants industry.
Traffic workload by hour optimizes staffing. Analyzing customer traffic patterns helps improve service efficiency, reduce wait times, and maximize sales.
Traffic workload at Boston's peaks between 18:00 and 21:00, with the highest traffic workload at 20:00 (64.01%). The workload is minimal between 0:00 and 11:00. Staffing and resource allocation should be prioritized during peak hours to maximize customer service and operational efficiency.
Understanding segments enables personalization. Gender and generational insights drive tailored marketing and positioning for enhanced engagement and ROI.
Boston's customer base in Mexico shows high affinity among women (78) and men (116). Gen X (129) shows the highest affinity, followed by Gen Z (99), and Gen Y (86). This suggests that Gen X are highly represented among Boston's customers, while Gen Y is under-indexed, indicating potential targeting opportunities.