Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence La Parada performance in the South Africa and how they change over time
See what factors influence La Parada performance in the South Africa and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of La Parada' competitors in the South Africa
An analysis of La Parada' competitors in the South Africa
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
La Parada is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
La Parada's market performance is at the 51st percentile, indicating an average/above average market standing. This means La Parada captures more foot traffic than approximately 51% of its competitors in the Cafe & Restaurants industry in South Africa. Performance peers in the same percentile range include Col'Cacchio, Mozambik, vida e caffè, and Panarottis.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term sustainability.
La Parada's overall customer satisfaction is 87%, a slight decrease of 1.8 percentage points year-over-year. Gauteng shows the highest CSAT at 91%, while Western Cape has the lowest at 72% with a significant decrease. This suggests a need to investigate and address customer concerns in the Western Cape to improve satisfaction levels.
Average check reveals spending habits, reflecting menu pricing effectiveness and customer willingness to spend per visit.
The average check for La Parada varies by location. KwaZulu-Natal has the highest average check at 689.20 ZAR, while Western Cape has the lowest at 459 ZAR. The overall average check value is currently unavailable. The trend shows an increase from June (510.23 ZAR) to August (737.02 ZAR).
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
La Parada has a total of 18 outlets in South Africa. Gauteng has the highest number of outlets with 12, followed by Western Cape with 4, and KwaZulu-Natal with 2. This distribution highlights Gauteng as a key market for La Parada, with opportunities for expansion in other regions.
Identifying top competitors through cross-visitation helps understand market dynamics and competitive threats.
La Parada's top competitors based on customer cross-visitation are KFC (15.29%), McDonald's (13.22%), Spur (6.20%), Nando's (5.79%), and Tiger's Milk (5.79%). This indicates that customers who visit La Parada also frequently visit these fast-food chains and casual dining restaurants, suggesting a need to differentiate and enhance La Parada's unique offerings.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
La Parada experiences peak traffic workload between 11:00 AM and 11:00 PM, with the highest activity around 8:00 PM (46.07%). There is minimal to no traffic between midnight and 8:00 AM. This data suggests that La Parada should focus its staffing and resources during the late morning, afternoon, and evening hours to accommodate the high customer volume.
Understanding consumer segments enables targeted marketing, improving engagement and ROI by tailoring campaigns.
La Parada's customer base shows a higher affinity towards women (121 Index) compared to men (79 Index). Among generations, Gen Z shows the highest affinity (179 Index), followed by Gen X (135 Index), while Gen Y is under-indexed (83 Index). This suggests that La Parada resonates more strongly with female and Gen Z consumers.