Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Bola de Oro performance in the Mexico and how they change over time
See what factors influence Bola de Oro performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bola de Oro' competitors in the Mexico
An analysis of Bola de Oro' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Bola de Oro is in the top 1% of brands
Sample of brands in the same percentile
Market performance reveals brand strength and customer preference. A higher percentile indicates a stronger competitive position.
Bola de Oro's market performance is at the 99th percentile, indicating a leading position in the Cafe & Restaurants industry in Mexico. This reflects a significant share of foot traffic compared to its peers. Performance peers in a similar range: Picañisima, Twin Peaks, Terraza Santino Reforma, Canton Mexicali 廣東墨西加利, Restaurante Marcelo, La Mia Trattoria Pizza.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, crucial for repeat business and positive word-of-mouth.
Bola de Oro's overall CSAT is 66%, a decrease of 8.8 percentage points year-over-year. The CSAT in Veracruz is 63%, a decrease of 7.9 percentage points. This indicates a need to investigate factors impacting customer satisfaction and implement improvements.
Average check (Avg Check) indicates revenue per customer. Monitoring this KPI reveals changes in spending habits and pricing effectiveness.
The overall average check for Bola de Oro is 196.3 MXN, a 6.5% increase year-over-year. In Veracruz, the average check is 189.1 MXN with no growth. This suggests that customers are spending slightly more overall, but growth is stagnant in Veracruz.
Number of outlets signifies brand reach and market presence. Tracking changes indicates expansion or contraction strategies.
Bola de Oro has 34 outlets in Veracruz and 2 in Puebla. This distribution highlights Veracruz as the primary market for Bola de Oro, with Puebla representing a smaller presence.
Competitor analysis identifies key players and customer preferences, guiding strategic positioning and competitive advantage.
The top competitors for Bola de Oro, based on cross-visitation, are McDonald's (6.96%), La Parroquia de Veracruz (5.65%), Little Caesars (5.65%), Starbucks (5.22%), and Domino's Pizza (5.22%). This indicates that customers who visit Bola de Oro also frequent these establishments.
Traffic workload distribution reveals peak hours, enabling efficient staffing and resource allocation for optimal customer experience.
Bola de Oro experiences peak traffic between 17:00 and 19:00, with the highest traffic workload at 62.32% at 18:00. Traffic starts increasing from 7:00, reaching its lowest point between 0:00 and 6:00.
Understanding consumer demographics informs targeted marketing. Affinity analysis by gender and generation reveals segment preferences.
Women (80%) and men (115%) demonstrate relatively balanced representation. Gen X exhibits high affinity (119%). Gen Y is under-indexed (74%) compared to the average, while Gen Z (238%) shows an exceptional affinity for the brand.
Cafés & Restaurants