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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Bola de Oro performance in the Mexico and how they change over time
See what factors influence Bola de Oro performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Bola de Oro' competitors in the Mexico
An analysis of Bola de Oro' competitors in the Mexico
In Cafés & Restaurants
·Jul – Sep 25
Bola de Oro is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Bola de Oro's market performance is at the 46th percentile, indicating a below average/lagging position in the Cafe & Restaurants industry in Mexico. This means the brand captures less foot traffic compared to many competitors. Performance peers in the same percentile range include Cervecería Chapultepec, Lapa Lapa, Twin Peaks, Wok Grill, Puro Pa Llevar Mariscos, and Mariscos El Carnal.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement.
Overall customer satisfaction for Bola de Oro is 66%, a decrease of 6.7 percentage points year-over-year. Puebla shows high satisfaction (80%), while Veracruz has lower satisfaction (64%). The trend shows fluctuations in CSAT over the three-month period, peaking in July.
Average check reflects spending per customer. Monitoring this KPI helps understand revenue trends and customer spending habits.
The overall average check for Bola de Oro is 201.1 MXN, an increase of 3.8% year-over-year. Veracruz has an average check of 180.4 MXN. The average check fluctuated significantly over the three-month period, with a peak in August.
Outlet count indicates brand reach and market presence. Tracking outlet distribution helps assess geographic coverage and expansion efforts.
Bola de Oro has 36 outlets in Veracruz and 2 in Puebla. This shows a strong concentration of outlets in Veracruz compared to Puebla, indicating a regional focus for the brand.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players.
The top competitors for Bola de Oro, based on customer cross-visitation, are Domino's Pizza (6.45%), McDonald's (5.91%), Little Caesars (5.91%), La Parroquia de Veracruz (5.38%), and Starbucks (5.38%). These brands attract a significant portion of Bola de Oro's customers.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to meet customer demand.
Traffic workload for Bola de Oro peaks between 17:00 and 19:00, with the highest workload at 18:00 (63.47%). Traffic is minimal between 0:00 and 6:00. This data helps optimize staffing during peak hours.
Understanding consumer segments by gender and generation informs targeted marketing and positioning strategies for better customer engagement.
Bola de Oro's customer base is predominantly women (affinity index 78), indicating a high affinity. Men are under-indexed (affinity index 119). Gen Z shows the highest affinity (affinity index 233), followed by Gen Y (affinity index 98), while Gen X is under-indexed (affinity index 60).