Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Wok Grill performance in the France and how they change over time
See what factors influence Wok Grill performance in the France and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Wok Grill' competitors in the France
An analysis of Wok Grill' competitors in the France
In Cafés & Restaurants
·Jun – Aug 25
Wok Grill is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Wok Grill's market performance is at the 56th percentile in France's Cafe & Restaurants industry, indicating an average/above average market standing. This means Wok Grill is ahead of many competitors in attracting customers. Performance peers in the same percentile range include Bill's Burger, Bangkok Factory, ONYX, Le Caribéen, Restaurant l'Horizon, and Restaurant Le Comptoir du Malt.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High satisfaction scores often correlate with repeat business and positive word-of-mouth.
Wok Grill's overall customer satisfaction (CSAT) is 73% in Metropolitan France, a significant increase of 15.7 percentage points year-over-year. This indicates a strong positive trend in customer perception and service quality, suggesting improved customer loyalty and potential revenue growth.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring this KPI helps optimize pricing and menu offerings for profitability.
The overall average check for Wok Grill in Metropolitan France is 31.80 EUR, reflecting a decrease of 7.7% year-over-year. This suggests customers are spending less per visit, which may require adjustments to pricing strategies or promotional offers to boost revenue.
Outlet count indicates market reach and growth potential. Tracking this metric helps assess expansion strategies and geographic presence in the industry.
Wok Grill has 12 outlets in Metropolitan France. This number provides a baseline for assessing the brand's current market presence and potential for future expansion within the region.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for Wok Grill, based on customer cross-visitation, are McDonald's (15.91%), Burger King (5.30%), Quick (3.59%), KFC (3.59%), and Buffalo Grill (2.50%). This indicates that a significant portion of Wok Grill's customers also visit these fast-food chains, highlighting the competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction throughout the day.
Wok Grill experiences peak traffic workload between 12:00-14:00 and 19:00-22:00, with the highest workload at 20:00 (63.82%). This data suggests the need for optimized staffing and resource allocation during these peak hours to ensure efficient service and customer satisfaction.
Consumer segment analysis informs targeted marketing and positioning. Understanding gender and generational preferences enhances engagement and brand affinity.
Wok Grill's customer base shows a slightly higher affinity among women (102 index) compared to men (98 index). Among generations, Gen Y (116 index) and Gen Z (115 index) show high affinity, while Gen X (62 index) is under-indexed. This suggests marketing efforts should focus on Gen Y and Gen Z.