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Managing Partner, Global Business Development
See what factors influence Midpoint performance in the Turkey and how they change over time
See what factors influence Midpoint performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Midpoint' competitors in the Turkey
An analysis of Midpoint' competitors in the Turkey
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Midpoint is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Midpoint, with a market performance percentile of 99, is a leading brand in Turkey's Cafe & Restaurants industry. This indicates a strong market presence. Performance peers in a similar range include Felix, Garden 1897 Restaurant, Alaçatı Muhallebicisi, Ethem Efendi, Afyon Gamze Sucuk Döner, and Loi.
Customer satisfaction reflects brand perception. Tracking regional and dynamic CSAT helps refine service and marketing strategies for higher customer loyalty.
Midpoint's overall customer satisfaction is 51%, a decrease of 1.7pp year-over-year. The Mediterranean Region shows the highest CSAT at 57% but experienced a significant drop of 8.3pp. Central Anatolia Region shows the largest increase with 12.6pp. The CSAT was at it’s lowest in May 2025 (48.26%), peaking in June 2025 (53.14%) before slightly declining in July (51.20%).
Average check reveals spending per customer. Monitoring its growth helps assess pricing strategy effectiveness and customer spending habits.
Midpoint's overall average check is 837.4 TRY, a significant increase of 45.7% year-over-year. The Mediterranean Region has the highest average check at 1000 TRY. The average check experienced a surge in July 2025, reaching 932.22 TRY from 792.47 TRY in June 2025.
Outlet count indicates brand reach. Regional distribution highlights growth areas and market penetration within the Cafe & Restaurants sector.
Midpoint has 24 outlets in the Marmara Region, indicating a strong presence there. The Mediterranean Region has 4 outlets, while the Aegean and Central Anatolia Regions have 3 and 2 outlets, respectively. This suggests expansion opportunities in regions outside Marmara.
Competitor analysis identifies key rivals. Understanding cross-visitation informs strategies to attract customers from competitors and retain existing ones.
Starbucks is the top competitor with a cross-visitation of 9.18% among Midpoint customers. Köfteci Yusuf follows with 7.31%, BigChefs with 5.35%, Kahve Dünyası with 4.67%, and Happy Moon's with 3.57%. This shows the competitive landscape and brands commonly visited by Midpoint's clientele.
Traffic workload shows peak hours. Optimizing staffing and promotions for busy times enhances customer experience and maximizes revenue potential.
Midpoint experiences the highest traffic workload between 17:00 and 20:00, peaking at 66.13% at 19:00. Traffic is minimal between 0:00 and 8:00. This data indicates the need for adequate staffing and targeted promotions during peak hours to manage customer flow effectively.
Understanding consumer segments informs targeted marketing. Analyzing gender and generation affinity enables tailored campaigns and product positioning.
Women index slightly higher (101%) than men (99%), suggesting a balanced gender mix. Gen X and Gen Y show high affinity, indexing at 108% and 109% respectively, while Gen Z is under-indexed at 18%. This indicates a strong appeal to older generations with the Cafe & Restaurants sector.