Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Midpoint performance in the Turkey and how they change over time
See what factors influence Midpoint performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Midpoint' competitors in the Turkey
An analysis of Midpoint' competitors in the Turkey
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Aug – Oct 25
Midpoint is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Midpoint's market performance is at the 67th percentile in Turkey's Cafe & Restaurants industry, indicating an average/above average market standing. This means Midpoint is ahead of many competitors in attracting customers. Performance peers in the same percentile range include Huqqabaz, Vedat Usta, Nevada Coffee, Bereket Döner, Terra Pizza, and Loi.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
Midpoint's top competitors based on customer cross-visitation are Starbucks (8.76%), BigChefs (5.90%), Köfteci Yusuf (5.63%), Mado (4.80%), and Kahve Dünyası (4.43%). This indicates that customers who visit Midpoint also frequently visit these brands, highlighting direct competition for customer traffic.
Traffic workload analysis reveals peak hours and customer flow, optimizing staffing and resource allocation.
Midpoint experiences peak traffic workload between 17:00 and 19:00, reaching a high of 65.50% at 19:00. Traffic is minimal between 02:00 and 08:00. This data suggests optimal staffing during peak hours and reduced staffing during off-peak times.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Midpoint's customer base shows a high affinity for women (index 104) and Gen X (index 141). Gen Y (index 91) and Gen Z (index 89) are under-indexed. This suggests that Midpoint is particularly appealing to women and Gen X, while there is an opportunity to increase engagement with younger generations.