Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Midpoint performance in the Turkey and how they change over time
See what factors influence Midpoint performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Midpoint' competitors in the Turkey
An analysis of Midpoint' competitors in the Turkey
In Cafés & Restaurants
·Jun – Aug 25
Midpoint is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Midpoint's market performance is at the 67th percentile, indicating an average/above average market standing in Turkey's Cafe & Restaurants industry. This means Midpoint is ahead of many competitors in attracting customers. Performance peers in the same percentile range include Ethem Efendi, Konya Kebap Evi, Felix. SushiCo and Arada are in the adjacent percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Midpoint's overall customer satisfaction in Turkey is 52%, a decrease of 1.3 percentage points year-over-year. The Mediterranean Region shows the highest satisfaction at 58% but a significant decrease of 7.6pp. Central Anatolia Region shows the largest growth in satisfaction, up 16.9pp to 54%. Aegean Region has the lowest satisfaction at 48% with a decrease of 10.7pp.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Midpoint's overall average check in Turkey is 837.4 TRY, a 45.7% increase year-over-year. The Mediterranean Region has the highest average check at 1000 TRY. The Central Anatolia Region has the lowest average check at 711.9 TRY. The average check peaked in July 2025 at 932.22 TRY.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Midpoint has the most outlets in the Marmara Region (25), indicating a strong presence there. The Mediterranean Region has 4 outlets, the Aegean Region has 3, and Central Anatolia Region has 2. This distribution highlights regional focus in outlet strategy.
Identifying key competitors allows for strategic benchmarking and competitive advantage development.
Midpoint's top competitors based on customer cross-visitation are Starbucks (9.09%), Köfteci Yusuf (7.31%), BigChefs (5.35%), Kahve Dünyası (4.67%), and Happy Moon's (3.57%). This indicates that customers who visit Midpoint also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation based on peak hours.
Midpoint experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (64.30%). Traffic is minimal between 2:00 and 8:00. This data suggests optimal staffing and resource allocation should focus on the late afternoon and evening hours.
Understanding consumer segments enables targeted marketing and product development strategies.
Midpoint's customer base shows a high affinity towards women (index 96) and men (index 103). Gen X (index 108) and Gen Y (index 109) are overrepresented, indicating high affinity. Gen Z (index 18) is underrepresented, suggesting lower engagement compared to other generations.