Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Applebee's Grill + Bar performance in the Mexico and how they change over time
See what factors influence Applebee's Grill + Bar performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Applebee's Grill + Bar' competitors in the Mexico
An analysis of Applebee's Grill + Bar' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Applebee's Grill + Bar is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, reflecting competitive strength and customer preference in the industry.
Applebee's Grill + Bar holds a leading market performance percentile of 99 in Mexico's Cafe & Restaurants industry. This indicates a leading position relative to peers like Pollo Feliz, Chubbies Burger, Mr. Pampas, Amorino Gelato, Bisquets Obregón, and Chili's Grill & Bar.
Customer Satisfaction reflects brand health, impacting loyalty and advocacy. High CSAT correlates with repeat visits and positive word-of-mouth.
Applebee's Grill + Bar in Mexico shows strong customer satisfaction, with an overall CSAT of 87%, a 38.4pp increase year-over-year. Chihuahua leads at 92%. CSAT shows consistent performance, ranging from 85.06 to 88.13 during the period.
Average Check indicates spending per customer, influencing revenue and profitability. Monitoring it identifies pricing and spending pattern trends.
The overall average check for Applebee's Grill + Bar in Mexico is 432.7 MXN, a 2.6% decrease year-over-year. Morelos has the highest average check at 505.7 MXN. Average check ranged from 409.21 to 449.81 during the period.
Outlet count signifies brand presence and market reach. Monitoring expansion or contraction indicates growth or strategic adjustments.
Applebee's Grill + Bar has multiple outlets in Mexico. Chihuahua and Baja California lead with 6 outlets each. Most of the states shows low outlet number. This indicates concentrated presence in northern regions.
Competitor analysis reveals customer preferences and market dynamics. Understanding cross-visitation informs competitive strategies and positioning.
Top competitors for Applebee's Grill + Bar in Mexico, based on cross-visitation, are Carl's Jr. (6.24%), Starbucks (4.72%), IHOP (4.57%), KFC (4.41%), and McDonald's (4.26%). This shows overlap in customer preferences with fast-food chains.
Traffic Workload by hours reveals peak hours and operational efficiency. Optimizing staffing based on workload enhances customer experience.
Applebee's Grill + Bar in Mexico experiences peak traffic workload between 12:00 and 21:00, with the highest workload at 17:00-19:00 (59.71-59.95). Traffic is minimal before 8:00. This shows high traffic in the afternoon and evening hours.
Understanding consumer segments informs targeted marketing and positioning. Gender and generation insights enable personalized campaigns.
Applebee's Grill + Bar customers in Mexico show affinity towards Women (102 Index) and Gen Z (119 Index). Gen Y also over-indexed (107). Gen X are slightly under-indexed (99). This data indicates higher engagement from younger generations.