Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Applebee's Grill + Bar performance in the Mexico and how they change over time
See what factors influence Applebee's Grill + Bar performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Applebee's Grill + Bar' competitors in the Mexico
An analysis of Applebee's Grill + Bar' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Applebee's Grill + Bar is in the top 23% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Applebee's Grill + Bar's market performance in Mexico is at the 77th percentile, indicating an average/above average market standing. This means Applebee's captures more customer traffic than 77% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile range include Sumo Buffet, Sushi Roll, and Fogo de Chão Brazilian Steakhouse.
Customer satisfaction reflects brand perception and loyalty, directly impacting repeat business and positive word-of-mouth referrals.
Applebee's Grill + Bar in Mexico boasts an overall customer satisfaction (CSAT) of 89%, a significant increase of 40.1 percentage points year-over-year. This indicates a strong positive perception among customers. Morelos shows the highest CSAT at 96%, while Guanajuato has a CSAT of 84%.
Average check reveals customer spending habits, influencing revenue and profitability strategies for the brand.
The overall average check for Applebee's Grill + Bar in Mexico is 434 MXN, a slight decrease of 1.2% year-over-year. Baja California has the highest average check at 503.3 MXN. This suggests customers in Baja California spend more per visit compared to other states.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential.
Applebee's Grill + Bar has the highest number of outlets in Chihuahua and Baja California, with 6 each. This indicates a strong presence in these states. Morelos, Durango, Michoacán, and Puebla have the fewest outlets, with only 1 each.
Competitor analysis identifies key rivals, informing strategies to differentiate and capture market share effectively.
The top competitors for Applebee's Grill + Bar in Mexico, based on customer cross-visitation, are Carl's Jr. (5.62%), IHOP (4.84%), Little Caesars (4.46%), McDonald's (3.88%), and VIPS (3.68%). This indicates that customers who visit Applebee's also frequently visit these fast-food and casual dining chains.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Applebee's Grill + Bar in Mexico experiences peak traffic workload between 3 PM and 9 PM, with the highest workload at 4 PM (57.72%). Traffic is minimal between midnight and 8 AM. This data helps optimize staffing and resource allocation during peak hours.
Understanding consumer segments enables targeted marketing, enhancing engagement and brand resonance with specific groups.
Applebee's Grill + Bar in Mexico shows a higher affinity among women (108) compared to men (93). Gen Z (136) and Gen X (117) are overrepresented, indicating high affinity, while Gen Y (96) is slightly underrepresented.