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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Search among the top brands by number of locations
See what factors influence 54th Street performance in the United States and how they change over time
See what factors influence 54th Street performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of 54th Street' competitors in the United States
An analysis of 54th Street' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
54th Street is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
54th Street's market performance is at the 99th percentile, indicating a leading position. This signifies a strong competitive advantage. Performance peers include Drake's, Seasons 52, Skyline Chili, Frontera Mexican Kitchen, Haidilao Hot Pot, and Jeremiah's Italian Ice.
Customer satisfaction (CSAT) reflects brand perception. Tracking overall CSAT and location-based data reveals key drivers and areas for improvement.
54th Street shows an overall CSAT of 79%, a 5.9 percentage point increase year-over-year. Kansas shows the highest CSAT at 85%, while Illinois has the lowest at 67% with a decrease. Customer satisfaction is high in general, but could be increased for Illinois consumers.
Average check indicates customer spending per visit. Tracking this metric helps to evaluate pricing strategies and identify revenue opportunities.
The overall average check for 54th Street is $29.70, a 7% decrease year-over-year. Illinois has the highest average check at $32.60, while Missouri has the lowest at $25.90. The dynamic average check varied from $28.49 to $32.16 during the period.
The number of outlets indicates brand reach and expansion. Analyzing distribution across locations helps identify growth and market saturation.
54th Street has the most outlets in Texas (17), followed by Missouri (10), Illinois (2), and Kansas (1). This distribution shows a concentration of locations in Texas and Missouri.
Identifying competitors helps understand the competitive landscape. Cross-visitation data reveals top brands that attract the same customers.
The top competitors for 54th Street based on cross-visitation are McDonald's (11.42%), Whataburger (6.30%), Chick-fil-A (5.56%), Starbucks (4.87%), and Texas Roadhouse (4.62%). This suggests that customers of 54th Street also frequently visit these brands.
Traffic workload by hours shows peak times. Understanding these patterns helps optimize staffing and resource allocation.
54th Street's traffic workload peaks between 17:00 and 19:00, with the highest workload at 18:00 (69.84). Traffic is low in the early morning hours and gradually increases starting at 11:00.
Analyzing consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies.
54th Street's customer base has a nearly balanced gender mix, with women at an affinity index of 102 and men at 98. Gen X has a high affinity index of 141, while Gen Y and Gen Z are under-indexed at 77 and 65, respectively.