Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Taco Mac performance in the United States and how they change over time
See what factors influence Taco Mac performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Taco Mac' competitors in the United States
An analysis of Taco Mac' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Taco Mac is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Mac's market performance is at the 53rd percentile, indicating an average market position. This suggests moderate competitive strength and customer preference within the Cafe & Restaurants industry in the United States. Performance peers in the same percentile range include Plaza Azteca Mexican Restaurant, The Old Spaghetti Factory, Boucherie, Porto's Bakery and Cafe, Mon Ami Gabi, and Crepeccino Café & Crêperie.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores often correlate with repeat business.
Taco Mac's overall CSAT is 88%, a 16.1 percentage point increase year-over-year, indicating significant improvement in customer happiness. CSAT is 93% in Alabama and 88% in Georgia. The CSAT dynamic data shows a slight fluctuation between 87.24% and 88.89% during the period.
Average check reveals spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for increased profitability.
Taco Mac's overall average check is $29.20, a 9.2% increase year-over-year, suggesting customers are spending more per visit. The average check in Georgia is $29.40, while in Alabama it is $25.30. The average check dynamic data shows a fluctuation between $27.92 and $30.18 during the period.
Outlet count indicates brand reach and growth. Tracking locations helps assess market penetration and expansion effectiveness in different regions.
Taco Mac has 26 outlets in Georgia, 1 in Tennessee, and 1 in Alabama. The majority of Taco Mac's locations are concentrated in Georgia, with limited presence in Tennessee and Alabama.
Competitor analysis identifies key rivals and their market share. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Taco Mac's top competitors based on cross-visitation are Chick-fil-A (14.10%), McDonald's (9.16%), Waffle House (6.54%), Wendy's (5.23%), and LongHorn Steakhouse (4.07%). This indicates that customers who visit Taco Mac also frequently visit these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation to optimize customer experience and operational efficiency.
Taco Mac experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (68.62%). Traffic is minimal between 01:00 and 10:00. This data suggests the need for increased staffing and resources during evening hours.
Understanding consumer segments by gender and generation enables targeted marketing and positioning strategies, maximizing engagement and brand relevance.
Taco Mac's customer base shows a higher affinity towards women (94%) and men (105%). Among generations, Gen X shows the highest affinity (118%), while Gen Y (97%) and Gen Z (66%) are under-indexed. This suggests that Taco Mac resonates more strongly with Gen X consumers.