Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Taco Mac performance in the United States and how they change over time
See what factors influence Taco Mac performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Taco Mac' competitors in the United States
An analysis of Taco Mac' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Taco Mac is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Taco Mac's MARKET PERFORMANCE is at the 99th percentile, which defines it as a leading brand. This indicates a strong market presence and high customer preference compared to its peers. Performance peers include: The Tavern, Duck Donuts, Pizzeria Portofino, Bharat Bhavan -Indian Vegetarian Restaurants in Frisco TX | Vegetarian Food & Catering, The Original Pancake House, Costa Vida.
CSAT measures customer happiness. Tracking CSAT helps Taco Mac refine operations, improve service, and boost loyalty for sustainable growth.
Taco Mac's overall CSAT is 87%, up 15.6 percentage points year-over-year. Alabama shows the highest CSAT at 89%, while Tennessee lags at 64%. This data indicates improved customer satisfaction overall, with regional variations needing attention.
Average check reflects customer spending per visit. Monitoring this KPI helps Taco Mac assess pricing strategies and revenue generation effectiveness.
Taco Mac's overall average check is $29.40, up 8.2% year-over-year. Georgia shows an average check of $29.60, while Alabama's average check is $24.80. This indicates increased spending per customer visit, with some state-level variation.
Outlet count signifies brand reach. Tracking outlet numbers helps Taco Mac measure expansion progress and market penetration effectiveness.
Taco Mac has 25 outlets in Georgia, 1 in Tennessee, and 1 in Alabama. This distribution highlights Georgia as the primary market, with opportunities for expansion in Tennessee and Alabama.
Competitor analysis shows customer preferences. Identifying key competitors helps Taco Mac refine its market strategy and competitive positioning.
Taco Mac's top competitors based on cross-visitation are Chick-fil-A (11.28%), McDonald's (9.99%), Waffle House (6.63%), Wendy's (5.24%), and LongHorn Steakhouse (3.86%). These brands attract a significant portion of Taco Mac's customer base.
Traffic workload reveals peak hours. Understanding traffic patterns helps Taco Mac optimize staffing and resource allocation for better service.
Taco Mac experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (68.90%). There is very low traffic between midnight and 10:00. This data enables efficient scheduling and resource management.
Consumer segments inform targeted marketing. Understanding demographics helps Taco Mac tailor campaigns and product offerings to specific groups.
Women (96) and Men (104) indexes show gender affinity. Gen X (117) has high affinity, Gen Y (98) is near average, and Gen Z (65) has a relatively lower affinity. Marketing can be tailored accordingly.