Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Viva Chicken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Viva Chicken performance in the United States and how they change over time
See what factors influence Viva Chicken performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Viva Chicken' competitors in the United States
An analysis of Viva Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand strength and customer preference within the Cafe & Restaurants industry in the United States.
Viva Chicken's market performance is in the top 1% within the Cafe & Restaurants industry in the United States, indicating a leading position. This shows a very strong competitive advantage and high customer preference compared to peers like Nando's PERi-PERi, Mr.Crabby's Cajun Seafood & Bar, Carnicero Steakhouse, Johnny Rockets, Chima Steakhouse, and Soya Sushi Bar, which are at the 99th percentile.
Customer satisfaction reflects brand perception, driving loyalty and repeat business within the Cafe & Restaurants industry.
Viva Chicken's overall customer satisfaction is 88%, a decrease of 4.9 percentage points year-over-year. South Carolina shows the highest satisfaction at 92% with a slight increase, while North Carolina has the lowest at 86% with a notable decrease. Utah also experienced a decrease to 89%. Monitoring these trends is critical for localized improvements.
Average check reveals customer spending habits, impacting revenue and profitability in the Cafe & Restaurants sector.
The overall average check for Viva Chicken is $20.30, a 0.3% increase year-over-year. North Carolina has the highest average check at $20.60, while Utah's is $19.40. South Carolina's average check is $20.10. These differences across states should be considered for pricing strategies.
Outlet count shows brand presence and market reach, reflecting growth and potential for customer acquisition.
Viva Chicken has 10 outlets in North Carolina, 4 in South Carolina, and 1 in Utah. The distribution of outlets shows North Carolina as the primary market with the largest presence, while Utah has a minimal footprint, which indicates potential for expansion in these states.
Competitor analysis identifies key rivals and cross-visitation patterns, informing strategies to enhance market share.
The top competitors for Viva Chicken, based on customer cross-visitation, are Chick-fil-A (7.01%), McDonald's (6.74%), Taco Bell (4.04%), Chipotle Mexican Grill (4.04%), and Culver's (3.50%). This indicates a significant overlap in customer base with major fast-food chains, suggesting potential for competitive strategies.
Traffic workload identifies peak hours, enabling optimized staffing and resource allocation to maximize efficiency.
Viva Chicken's peak traffic workload occurs between 11 AM and 8 PM, with the highest workload at 1 PM (71.11%). There is almost no workload from midnight to 10 AM and after 9 PM. Optimizing staffing and resources during peak hours is crucial to maintain service quality and efficiency.
Understanding consumer segments allows tailored marketing, improving engagement and brand affinity.
Viva Chicken shows a higher affinity with Women (107 Index) compared to Men (94 Index). Among generations, Gen Z (129 Index) and Gen Y (108 Index) are overrepresented, while Gen X (78 Index) is underrepresented. Targeted campaigns can be developed based on these consumer segment insights.