Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MISSION BBQ is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MISSION BBQ performance in the United States and how they change over time
See what factors influence MISSION BBQ performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of MISSION BBQ' competitors in the United States
An analysis of MISSION BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's foot traffic share, reflecting its competitive strength and customer preference within the cafe and restaurant industry.
MISSION BBQ's market performance is at the 99th percentile, positioning it as a leading brand. This signifies strong customer preference and a significant market share compared to competitors such as Nando Grill Carne en Vara, Jet's Pizza, Francisca Charcoal Chicken & Meats, Gordon Ramsay, The Big Biscuit, and The Melting Pot. MISSION BBQ demonstrates a top tier position in the market.
Customer satisfaction (CSAT) reflects customer loyalty and impacts brand reputation, influencing repeat business and positive word-of-mouth referrals.
MISSION BBQ's overall CSAT is 87%, a slight decrease of 0.3 percentage points year-over-year. Michigan, South Carolina, and Kentucky show high CSAT scores (96%, 95%, and 95% respectively) and significant growth, while North Carolina and Iowa have 94% and 93% values. CSAT performance peaked in June 2025 at 88.71%.
Average check reveals customer spending habits and pricing strategy effectiveness, directly impacting revenue and profitability per transaction.
The overall average check for MISSION BBQ is $22.4, a 0.2% increase year-over-year. New Jersey and Ohio lead with an average check of $25.1. Virginia, Maryland and Indiana have 24.3, 23.9 and 23.7 respectively. The average check peaked in May 2025 at $22.90.
Number of outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential across different geographic locations.
MISSION BBQ has the highest number of outlets in Florida (28), followed by Virginia (22), Maryland (21), and Pennsylvania (14). Ohio, Illinois, Wisconsin, and Indiana have smaller presences with 9, 6, 5, and 5 outlets respectively, along with Tennessee and New Jersey at 4 outlets each. This distribution shows a concentration in the Southeast region.
Identifying competitors helps understand the competitive landscape and allows for strategic differentiation to attract and retain customers.
The top competitors for MISSION BBQ, based on cross-visitation, are McDonald's (11.87%), Chick-fil-A (7.16%), Wendy's (5.69%), Taco Bell (5.34%), and Starbucks (4.96%). This indicates that customers who visit MISSION BBQ also frequently visit these fast-food and coffee chains.
Understanding traffic workload helps optimize staffing and resource allocation to meet customer demand during peak hours, enhancing operational efficiency.
MISSION BBQ's traffic workload peaks between 12:00 PM and 6:00 PM, with the highest traffic around 1:00 PM (64.22%) and 6:00 PM (63.05%). Traffic is minimal during early morning hours (0:00-10:00 AM) and after 8:00 PM.
Analyzing consumer segments helps tailor marketing efforts and product offerings to specific demographic groups, improving engagement and brand affinity.
MISSION BBQ shows a higher affinity among men (117%) compared to women (80%). Among generations, Gen X is overrepresented (127%), while Gen Y (87%) and Gen Z (59%) are underrepresented. Targeted marketing should consider Gen X men.