Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
The Halal Guys is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence The Halal Guys performance in the United States and how they change over time
See what factors influence The Halal Guys performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of The Halal Guys' competitors in the United States
An analysis of The Halal Guys' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
The Halal Guys is a leading brand with a market performance percentile of 99 in the United States' Cafe & Restaurants industry. This signifies a strong market position relative to its peers such as Taco Cabana, Fuzzy's Taco Shop, Sokai Sushi Bar, Anthony's Coal Fired Pizza & Wings, The Great Greek Mediterranean Grill and Silver Diner, all within the same high-performing range.
Customer Satisfaction (CSAT) is a key indicator of customer loyalty and overall brand perception, directly impacting business growth.
The Halal Guys demonstrates strong customer satisfaction with an overall CSAT of 76%, a 5pp increase year-over-year. Massachusetts leads with 93% satisfaction, while New Jersey and Florida show slight decreases. The dynamic CSAT data indicates fluctuations within the observed period, ending at 76.08% in June 2025.
Average Check reflects customer spending habits and pricing strategy effectiveness, directly influencing revenue per transaction.
The Halal Guys' overall average check is $19.40, a 1.8% increase year-over-year. Nevada has the highest average check at $22.70, while other states show slightly lower values. The dynamic data indicates average check amounts fluctuate between $18.73 and $20.05 during the observed period.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential within different regions.
The Halal Guys has a significant presence in the United States, with Texas leading in the number of outlets (16), followed by California (14). New Jersey has 9 outlets. Other states have fewer locations, indicating potential areas for future expansion.
Competitor analysis identifies key players attracting similar customer base, informing strategies for differentiation and market share growth.
The top competitors for The Halal Guys, based on customer cross-visitation, are McDonald's (6.83%), Starbucks (5.33%), Chick-fil-A (4.77%), Chipotle Mexican Grill (4.58%), and Dunkin' (3.46%). This indicates a shared customer base with major fast-food and cafe chains.
Traffic workload analysis optimizes staffing and resource allocation by understanding peak hours and customer flow patterns.
The Halal Guys experiences peak traffic between 10 AM and 10 PM, with the highest workload around lunchtime (12-1 PM). Traffic is minimal during early morning hours (1-9 AM), suggesting opportunities for targeted promotions during off-peak times.
Consumer segmentation allows targeted marketing and positioning, maximizing engagement and brand affinity by understanding audience.
The Halal Guys demonstrates a high affinity with female consumers (61%), while men are over-indexed (133%). Gen Y (123%) and Gen Z (116%) generations also show high affinity, while Gen X (76%) is under-indexed, suggesting marketing opportunities tailored to these groups.