Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taco Cabana is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Cabana performance in the United States and how they change over time
See what factors influence Taco Cabana performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Cabana' competitors in the United States
An analysis of Taco Cabana' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Cabana holds the 99th percentile, indicating a leading market performance. This signifies a strong competitive position within the Cafe & Restaurants industry in the United States. Performance peers include Sokai Sushi Bar, The Halal Guys, The Great Greek Mediterranean Grill, Fuzzy's Taco Shop, TGI Fridays and Anthony's Coal Fired Pizza & Wings.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, repurchases, and positive word-of-mouth, crucial for sustained growth.
Taco Cabana's overall CSAT is 56%, a 4 percentage point increase year-over-year. CSAT in New Mexico is 61% (-3.8pp), while Texas is 56% (+4.6pp). This indicates a generally positive customer experience trend, with variations across states. CSAT dynamic demonstrates fluctuation between April and June.
Average check size shows how much customers spend per visit, guiding menu pricing and promotion strategies to boost revenue per transaction.
Taco Cabana's overall average check is $15.40, a 4.7% decrease year-over-year. The average check in New Mexico is $16.80, while in Texas, it is $15.30. Average check dynamic demonstrates fluctuation between April and June.
Outlet count indicates market reach and brand presence. Growth reflects expansion strategy, while distribution impacts accessibility.
Taco Cabana has 142 outlets in Texas and 6 in New Mexico. This demonstrates a strong presence in Texas with a smaller footprint in New Mexico. The distribution of outlets is heavily skewed towards Texas.
Identifying key competitors and cross-visitation helps refine targeting, positioning and understand consumer choice within the competitive landscape.
Top competitors based on cross-visitation are McDonald's (19.75%), Whataburger (16.25%), Sonic Drive-In (8.24%), Chick-fil-A (8.24%), and Taco Bell (8.01%). This suggests that Taco Cabana customers also frequent these fast-food chains.
Traffic workload analysis shows peak hours, guiding staffing and inventory optimization for better service and resource management.
Taco Cabana's traffic workload peaks between 11 AM and 1 PM, with the highest workload at 12 PM (72.45). Traffic is minimal between 1 AM and 5 AM. This data informs staffing and operational adjustments to match customer demand.
Understanding consumer segments helps tailor marketing, ensuring resonance with target demographics and maximizing campaign ROI.
Taco Cabana's customer base shows a slight over-representation for women(101%) and men are under-represented(99%). Gen X is over-represented(122%), while Gen Y(88%) and Gen Z(80%) are under-represented.