Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Taco Mac is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Taco Mac performance in the United States and how they change over time
See what factors influence Taco Mac performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Taco Mac' competitors in the United States
An analysis of Taco Mac' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Taco Mac's market performance is in the top 1% within the Cafe & Restaurants industry in the United States, marking it as a leading brand. This high percentile indicates a strong competitive position with considerable customer preference compared to its peers like Duck Donuts, Round Table Pizza, Kumori Sushi & Teppanyaki, MOOYAH Burgers, Fries & Shakes, Chicken Express and Wing Snob.
Customer satisfaction reflects brand perception, influencing loyalty, advocacy, and revenue. Tracking CSAT is crucial for identifying areas of improvement.
Taco Mac's overall customer satisfaction (CSAT) is 83%, with a 9.1 percentage point increase year-over-year, signaling improved customer perception. CSAT varies by location, with Georgia and Alabama at 83% and Tennessee at 80%, all showing growth. A rising CSAT trend is evident from April to June 2025, reaching a peak of 89.23%.
Average check reflects customer spending per visit, indicating menu appeal and pricing strategy effectiveness for revenue optimization.
Taco Mac's overall average check is $28.80, a 4.2% increase year-over-year, indicating successful menu and pricing strategies. Average check varies by location: Georgia at $29.00, Tennessee at $28.20, and Alabama at $25.80. The average check fluctuated between April and June 2025, peaking at $29.47 in May.
Outlet count indicates brand reach and expansion, reflecting market penetration and growth potential within the Cafe & Restaurants industry.
Taco Mac has 27 outlets in Georgia, 1 in Tennessee, and 1 in Alabama. The concentration of outlets in Georgia suggests a strong regional presence, while limited outlets in Tennessee and Alabama highlight potential for further expansion. Total count of outlets is 29.
Understanding competitors helps in benchmarking, identifying opportunities, and refining strategies to maintain a competitive edge in the Cafe & Restaurants market.
Top competitors for Taco Mac include Chick-fil-A (9.12% cross-visitation), McDonald's (8.90%), Waffle House (5.56%), Wendy's (5.34%), and LongHorn Steakhouse (4.45%). High cross-visitation with Chick-fil-A and McDonald's suggests shared customer bases, while LongHorn Steakhouse indicates overlap with casual dining preferences.
Traffic workload by hours reveals peak times, enabling staffing and resource optimization to improve service and customer satisfaction.
Taco Mac experiences peak traffic workload between 17:00 (5:00 PM) and 21:00 (9:00 PM), reaching a high of 63.64% at 19:00 (7:00 PM). Traffic is minimal between 0:00 (12:00 AM) and 10:00 (10:00 AM), suggesting opportunities for targeted promotions or operational adjustments during off-peak hours.
Consumer segments help tailor marketing, optimizing engagement by aligning with preferences of distinct groups like gender and generation.
Taco Mac's customer base is nearly balanced by gender, indicated affinity indexes for Women at 98% and Men at 102%. Generationally, Gen X shows the highest affinity (120%), suggesting they are overrepresented compared to average, while Gen Y (96%) and Gen Z (70%) are underrepresented.