Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Express is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicken Express performance in the United States and how they change over time
See what factors influence Chicken Express performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Express' competitors in the United States
An analysis of Chicken Express' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Chicken Express is a leading brand, ranking in the top 1% within the Cafe & Restaurants industry in the United States. This indicates a strong market presence. Its performance peers include Flippers Pizzeria, Round Table Pizza, Kumori Sushi & Teppanyaki, Corralito Steak House, matchbox, and Taco Mac, all within a similar percentile range.
Customer satisfaction reflects brand perception. High CSAT often correlates with loyalty and repeat business.
Chicken Express has an overall customer satisfaction of 68%, a 6.5 percentage point increase year-over-year. Michigan shows the highest CSAT at 83%, followed by Oklahoma at 80% and Arkansas at 76%. Texas has a CSAT of 66%. CSAT fluctuates between 63.04% and 72.10% from April to June 2025.
Average check is crucial for revenue insights. It helps understand customer spending habits and pricing effectiveness.
The overall average check for Chicken Express is $18.20, reflecting a 4.8% decrease year-over-year. Texas has the highest average check at $18.70. Oklahoma has an average check of $15.80, and Arkansas is at $15.10. The average check ranged from $16.48 to $19.40 between April and June 2025.
Outlet count indicates brand reach. A wider network often translates to greater market penetration and visibility.
Chicken Express has 216 outlets in Texas, the most of any state. Oklahoma has 18 outlets, Arkansas has 10, California has 3, and Florida, Michigan, Utah, Illinois, and Louisiana each have 1. This distribution highlights the brand's concentration in Texas and its limited presence in other states.
Identifying key competitors is vital for strategic positioning and understanding the competitive landscape.
Chicken Express's top competitors, based on cross-visitation, are McDonald's (19.91%), Whataburger (18.09%), Sonic Drive-In (14.39%), Taco Bell (9.68%), and Chick-fil-A (9.08%). This indicates significant overlap in customer base with these fast-food chains.
Understanding traffic patterns helps optimize staffing and resource allocation for peak hours.
Traffic workload at Chicken Express peaks between 11 AM and 7 PM, with the highest traffic occurring around 12 PM and 1 PM (70.64% and 70.05%, respectively). Traffic is minimal in the early morning hours, indicating the need for optimized resource allocation during peak times.
Consumer segment insights inform targeted marketing and positioning. Understanding audience affinity is key.
Women show a slightly under-indexed affinity (96%) and Men demonstrate a higher affinity (103%) for Chicken Express. Gen X has a high affinity (124%), while Gen Y (75%) and Gen Z (81%) are under-indexed. This suggests targeted marketing opportunities.