Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
TGI Fridays is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence TGI Fridays performance in the United States and how they change over time
See what factors influence TGI Fridays performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of TGI Fridays' competitors in the United States
An analysis of TGI Fridays' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference in the industry via foot traffic share.
TGI Fridays' market performance is in the top 1% among Cafe & Restaurants in the United States, indicating a leading position. This reflects a strong competitive advantage and high customer preference compared to peers such as Terry Black's Barbecue, The Great Greek Mediterranean Grill, Founding Farmers, Sokai Sushi Bar, Brio Italian Grille and Taco Cabana.
Customer satisfaction (CSAT) reflects customer loyalty and likelihood to recommend, driving revenue and brand reputation.
TGI Fridays' overall customer satisfaction is at 64%, a decrease of 14.6 percentage points year-over-year. CSAT varies by state, with Indiana showing the highest CSAT at 91% (up 11.6pp), while other states such as Delaware, New York and California exhibit lower CSAT scores and declines. Customer satisfaction peaked in May 2025 and declined in June.
Average check indicates customer spending per visit, crucial for revenue and profitability analysis.
The overall average check for TGI Fridays is $34.5, a 2.1% decrease year-over-year. Average check varies by state, with New York having the highest at $45, followed by California at $42.9. The average check peaked in May 2025 and declined in June, indicating a shift in spending behavior or menu mix.
Outlet count reflects brand reach and expansion strategy, influencing market presence and accessibility.
TGI Fridays' outlet distribution shows a concentration in Pennsylvania and Maryland, each with 11 locations. Virginia and Florida each have 9 outlets. California and Delaware have 4 outlets each. This distribution highlights key markets for TGI Fridays within the United States.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation.
TGI Fridays' customers also frequently visit McDonald's (16.57%), Wendy's (7.66%), Chick-fil-A (6.67%), Starbucks (5.61%), and Dunkin' (5.54%). This cross-visitation indicates that these brands compete for the same customer base, influencing TGI Fridays' marketing and positioning strategies.
Traffic workload reveals peak hours and customer flow, optimizing staffing, promotions, and resource allocation.
Traffic workload for TGI Fridays peaks between 17:00 and 20:00, with the highest traffic at 18:00 and 19:00. There is a significant drop in traffic after 22:00, with minimal activity between 01:00 and 05:00. The lowest traffic workload is 0% at 02:00 and 03:00.
Understanding consumer segments tailors marketing, enhances engagement, and increases relevance by gender and generation.
TGI Fridays' customer base has an affinity index of 106 for Men, indicating this segment is overrepresented in its customer base. Women exhibit an affinity index of 93. Gen X consumers are overrepresented with an index of 127. Gen Y is slightly underrepresented (93), while Gen Z is significantly underrepresented (76) relative to the average consumer.