Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ocean Basket is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Ocean Basket performance in the South Africa and how they change over time
See what factors influence Ocean Basket performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Ocean Basket' competitors in the South Africa
An analysis of Ocean Basket' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, reflecting its competitive strength and customer preference within the industry.
Ocean Basket's Market Performance is in the top 1% percentile, indicating a leading position. This shows high customer preference and strong competitive standing compared to peers like McDonald's, Steers, Mugg & Bean, Debonairs Pizza, Spur and Wimpy.
Customer Satisfaction is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth, driving long-term growth.
Ocean Basket boasts an overall CSAT of 93%, a 19.3 percentage point increase year-over-year, showing significantly improved customer happiness. North West and Mpumalanga states lead with 98% satisfaction. The CSAT dynamic data show a fluctuation, peaking in May 2025.
Average Check measures the typical customer spend, reflecting pricing strategy effectiveness and customer purchasing power at a brand.
Ocean Basket's overall Average Check is 401.9 ZAR, up 18.3% year-over-year, indicating increased customer spending. North West has the highest average check (508.3 ZAR). The Average Check dynamic data peaked in May 2025, then decreased in June 2025.
Number of Outlets indicates brand reach and market penetration, reflecting expansion strategy and potential customer access points.
Ocean Basket has the most outlets in Gauteng (58), indicating its strongest regional presence. Western Cape follows with 24 outlets. Northern Cape has only 1 outlet, indicating the smallest footprint in that region.
Understanding competitor visitation patterns helps refine marketing strategies and identify opportunities to capture market share.
KFC is the most cross-visited brand by Ocean Basket customers (22.10%), indicating shared customer preferences. Spur (9.99%), McDonald's (8.91%), Wimpy (8.32%) and Steers (6.05%) are also frequently visited by Ocean Basket patrons.
Analyzing traffic workload by hour reveals peak operational times, enabling optimized staffing, resource allocation, and customer service.
Ocean Basket's peak traffic workload occurs between 11:00 and 20:00, with the highest activity around 18:00 (57.22%). Traffic is minimal between 0:00 and 10:00, suggesting off-peak hours for operational focus or marketing.
Analyzing consumer segments informs targeted marketing, product development, and service customization to enhance customer engagement and loyalty.
Women show high affinity (Index 120) for Ocean Basket, whereas men are under-indexed (Index 84). Gen Z exhibits the strongest affinity (Index 193), suggesting a key demographic. Gen X also show affinity (Index 107), while Gen Y are under-indexed (Index 84).