Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Wimpy is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Wimpy performance in the South Africa and how they change over time
See what factors influence Wimpy performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Wimpy' competitors in the South Africa
An analysis of Wimpy' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the Cafe & Restaurants industry.
Wimpy, with a market performance percentile of 99, holds a leading position in South Africa's Cafe & Restaurants sector. This high percentile indicates a strong competitive advantage and high customer preference relative to peers like KFC, Debonairs Pizza, Steers, Ocean Basket, McDonald's and Mugg & Bean.
Customer satisfaction reflects brand loyalty and service quality, influencing repeat business and positive word-of-mouth, driving long-term growth.
Wimpy's overall customer satisfaction is at 96%, a slight decrease of 0.8pp year-over-year. Satisfaction varies by state, with Limpopo at 98% and North West at 96%. While high overall, the downward trend and regional differences warrant attention to maintain and improve customer experience.
Average check indicates customer spending per visit, reflecting menu pricing, order size, and overall revenue generation capability.
Wimpy's overall average check is 227.4 ZAR, a 5.3% increase year-over-year. By state, Limpopo leads at 271 ZAR. The increase suggests successful pricing strategies or upselling, contributing to higher revenue per customer.
Outlet count signifies brand reach and market presence, directly affecting customer accessibility and overall brand visibility in various regions.
Wimpy has 153 outlets in Gauteng, dominating its presence. KwaZulu-Natal follows with 84 outlets. The concentration in Gauteng indicates a strategic focus on this region, with opportunities for expansion in other areas like Northern Cape with only 8 outlets.
Competitor analysis identifies key rivals and customer overlap, guiding strategic positioning and competitive advantage initiatives.
Wimpy's top competitors based on cross-visitation are KFC (31.53%), McDonald's (10.01%), and Spur (9.95%). A substantial portion of Wimpy's customers also visit KFC, highlighting direct competition. Strategies to differentiate and retain customers are essential.
Traffic workload by hour informs staffing and resource allocation, ensuring optimal service during peak times and efficient operations overall.
Wimpy experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (60.38). Traffic increases sharply from 6 AM (9.07) peaking midday, then declining through the evening. Staffing should align with these peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, enhancing relevance and engagement to maximize ROI.
Wimpy shows higher affinity with Women (Index 117) and Gen Z (Index 112), suggesting these segments are overrepresented. Gen X is indexed at 100, while Gen Y is underrepresented (Index 86). Marketing should tailor messaging to appeal to women and Gen Z, recognizing their strong affinity for the brand.