Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Subway performance in the New Zealand and how they change over time
See what factors influence Subway performance in the New Zealand and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the New Zealand
An analysis of Subway' competitors in the New Zealand
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength and customer preference in the cafe & restaurants sector, highlighting competitive advantages.
Subway holds a leading market performance in New Zealand's Cafe & Restaurants industry, positioning in the top 1%. This high percentile shows strong customer preference. Performance peers are BurgerFuel, Domino's Pizza, KFC, Burger King, McDonald's, and Lone Star.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores indicate strong customer loyalty and positive brand experiences.
Subway's overall CSAT in New Zealand is 80%, up 14.6 percentage points year-over-year, showing improved customer happiness. Wellington leads in CSAT at 89%, while Auckland shows the most significant growth. The lowest CSAT was recorded in May 2025.
Average check (transaction value) indicates spending per visit, crucial for revenue insights and pricing strategy effectiveness.
Subway's average check in New Zealand is 19.8 NZD, a 9.2% decrease year-over-year. Manawatū-Whanganui has the highest average check at 23.4 NZD. The highest average check was in May 2025.
Outlet count signifies market coverage and brand presence, influencing accessibility and overall sales potential.
Subway has a total of 225 outlets in New Zealand. Auckland has the highest number of outlets with 82, representing a strong regional presence, followed by Waikato and Wellington with 27 each.
Competitor analysis identifies key rivals and cross-visitation patterns, shaping competitive strategy and marketing efforts.
McDonald's is the top competitor with a cross-visitation rate of 22.47%. KFC follows at 10.49%, and Burger King at 7.49%. Pizza Hut and Domino's Pizza also have notable cross-visitation rates, indicating shared customer bases.
Traffic workload analysis by hour helps optimize staffing and resources, ensuring efficient service during peak times.
Subway experiences peak traffic between 12:00 PM and 1:00 PM, with 66.85% traffic workload. Traffic starts increasing significantly from 7:00 AM. The lowest traffic workload occurs between 3:00 AM and 5:00 AM.
Understanding consumer segments informs targeted marketing, product development, and positioning strategies for greater effectiveness.
Women show a high affinity (81) index, while Men are overrepresented, with an affinity index of 115. Gen Y exhibits high affinity (135), while Gen X and Gen Z segments are under-indexed relative to the average consumer, with an affinity index of 64 and 37 respectively.