Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Smithfield's Chicken'N Bar-B-Q is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Smithfield's Chicken'N Bar-B-Q performance in the United States and how they change over time
See what factors influence Smithfield's Chicken'N Bar-B-Q performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Smithfield's Chicken'N Bar-B-Q' competitors in the United States
An analysis of Smithfield's Chicken'N Bar-B-Q' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Smithfield's Chicken'N Bar-B-Q is a leading brand with a market performance of 99%, indicating a strong market presence. This top percentile means it outperforms most competitors in attracting customers. Peers include Mugshots Grill and Bar, Smalls Sliders, The Red Chickz, Dairi-O, desaki Restaurant and South City Kitchen.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, influencing loyalty and positive word-of-mouth.
Smithfield's Chicken'N Bar-B-Q demonstrates strong customer satisfaction with an overall CSAT of 79%, a 0.3pp increase year-over-year. This indicates improving customer experiences. The CSAT in North Carolina is also 79%, with a similar growth of 0.3pp, showing consistent satisfaction across its primary location.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer perceived value.
The average check for Smithfield's Chicken'N Bar-B-Q is $18.50, up 2.7% year-over-year, indicating customers are spending slightly more per visit. The average check in North Carolina is $18.50, suggesting consistent pricing and spending habits within its main operating region.
Number of outlets reflects brand's reach and market presence, impacting accessibility and revenue potential.
Smithfield's Chicken'N Bar-B-Q has 40 outlets in North Carolina. This indicates a focused operational strategy within a specific geographic area. Without expansion growth listed, the data is stable for the period 2025-05-01 to 2025-07-31.
Competitor analysis identifies key players attracting similar customers, informing competitive strategies and differentiation efforts.
Customers of Smithfield's Chicken'N Bar-B-Q also visit McDonald's (18.14%), Bojangles (14.05%), Chick-fil-A (11.11%), Taco Bell (7.84%), and Burger King (7.52%). This highlights significant cross-visitation with major fast-food chains, suggesting that these brands are primary competitors.
Traffic workload analysis reveals peak hours and customer flow, informing staffing and resource allocation for optimal service.
Traffic at Smithfield's Chicken'N Bar-B-Q peaks between 12:00 PM (66.31) and 1:00 PM (68.02), with consistently high traffic from 11:00 AM to 7:00 PM. Traffic is minimal between midnight and 9:00 AM, indicating that they are probably closed. This data indicates workload and demand during the day.
Understanding consumer segments allows targeted marketing, tailoring offerings to resonate with specific demographic groups.
Women are under-indexed (92) and men are over-indexed (107) as Smithfield's Chicken'N Bar-B-Q customers. Among generations, Gen X shows high affinity (139), while Gen Y (66) and Gen Z (40) are under-indexed. Gen X has the highest affinity for Smithfield's, while Gen Z is under-represented.