Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Dairi-O is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Dairi-O performance in the United States and how they change over time
See what factors influence Dairi-O performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Dairi-O' competitors in the United States
An analysis of Dairi-O' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference. A high percentile indicates a leading position relative to other brands.
Dairi-O, with a market performance percentile of 99, is a leading brand, indicating high customer preference and competitive strength. This signifies a dominant position. Performance peers in the same range include South City Kitchen, Jack Stack Barbecue, Black Tap Craft Burgers, Fat Rosie's Taco and Tequila Bar, Mr Cachapa and Smithfield's Chicken'N Bar-B-Q.
Customer satisfaction reflects brand loyalty and service quality. Tracking changes helps maintain a positive brand image and customer retention.
Dairi-O's overall customer satisfaction is 84%, with a slight decrease of 0.3 percentage points year-over-year. North Carolina shows a customer satisfaction of 84%, also decreasing by 0.5 percentage points. Monitoring these trends is important to enhance customer experience.
Average check indicates customer spending habits. Monitoring its trend informs pricing strategies and revenue optimization efforts.
Dairi-O's overall average check is $14.9, showing a 1.5% increase year-over-year. In North Carolina, the average check is $15. This increase suggests customers are spending slightly more per visit, which positively impacts revenue.
Number of outlets signifies market presence and expansion. Growth indicates investment and increased brand visibility.
Dairi-O has 12 outlets in North Carolina and 1 in South Carolina. The distribution of outlets highlights the primary market focus on North Carolina. Changes to this distribution may indicate expansion plans.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies.
Dairi-O's top competitors based on cross-visitation are McDonald's (16.06%), Chick-fil-A (10.30%), Wendy's (7.85%), Burger King (7.68%), and Bojangles (7.33%). These brands attract a portion of Dairi-O's customer base, which can inform marketing and product differentiation strategies.
Traffic workload analysis reveals peak hours and operational demands. Understanding these patterns optimizes staffing and resource allocation.
Dairi-O's traffic workload peaks between 17:00 and 19:00, with the highest traffic workload at 18:00 (76.07%). Traffic is minimal from 0:00 to 9:00. Understanding these patterns enables optimized staffing and resource allocation.
Consumer segment analysis helps tailor marketing to specific demographics. Understanding gender and generational affinity enhances engagement and targeting.
Dairi-O shows a slightly higher affinity among women (102%) compared to men (98%). Gen X has the highest affinity (114%), while Gen Y (88%) and Gen Z (63%) are under-indexed. This data can refine marketing strategies to better appeal to specific consumer groups.