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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mugshots Grill and Bar is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Mugshots Grill and Bar performance in the United States and how they change over time
See what factors influence Mugshots Grill and Bar performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Mugshots Grill and Bar' competitors in the United States
An analysis of Mugshots Grill and Bar' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Mugshots Grill and Bar's market performance is at the 99th percentile, marking it as a leading brand. This high percentile means it captures significantly more customer traffic compared to most competitors. Performance peers like Smithfield's Chicken'N Bar-B-Q, Smalls Sliders, The Red Chickz, Dairi-O, desaki Restaurant, and South City Kitchen are in a similar high-performing range.
CSAT reflects customer happiness, vital for loyalty and repeat business. Tracking changes identifies areas needing improvement or celebrating success.
Mugshots Grill and Bar has an overall CSAT of 74%, with a 1.9pp increase year-over-year. Tennessee shows high satisfaction (96%), while Louisiana has the lowest (45%) and a significant decrease. This shows a regional variation in customer experience; improvements should be made in Alabama, Florida and Louisiana.
Average check is a key revenue indicator. Monitoring its trend helps optimize pricing and promotions for revenue growth and profitability.
The average check for Mugshots Grill and Bar is $23, a 12.8% decrease year-over-year. Alabama has the highest average check ($24.6 USD). Decline over the months suggests adjustments needed in pricing or offerings to boost spending.
Outlet count shows brand reach. Growth indicates expansion and market penetration, reflecting brand's investment and customer demand.
Mugshots Grill and Bar has 22 outlets. Most are in Mississippi (12), followed by Alabama (7). Florida, Tennessee and Louisiana each have one. This distribution highlights Mississippi as a core market, with expansion opportunities elsewhere.
Knowing competitors informs strategy. Tracking cross-visitation reveals shared customers, guiding competitive positioning and marketing efforts.
Customers of Mugshots Grill and Bar also frequently visit McDonald's (12.39%), Waffle House (7.43%), Chick-fil-A (6.98%), Taco Bell (6.08%) and Burger King (5.41%). McDonald's is the most frequently visited by the brand's customers.
Traffic workload identifies peak hours. Resource allocation, staffing and marketing can align to maximize efficiency and customer satisfaction.
Mugshots Grill and Bar experiences peak traffic between 11 AM and 8 PM, with the highest workload at 6 PM (62.27%). Very low traffic occurs from midnight to 9 AM. Staffing and promotions should focus on peak hours to optimize service and sales.
Understanding consumer segments enables targeted marketing. Tailoring messaging to demographics enhances engagement, boosting loyalty and sales.
Women represent 101 in gender affinity index while men 99. Among generations, Gen X shows the highest affinity(108), while Gen Y is under-indexed at 81 and GenZ at 97. Marketing should consider Gen X preferences, while efforts to engage Gen Y may be beneficial.