Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Shipley Do-Nuts is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Shipley Do-Nuts performance in the United States and how they change over time
See what factors influence Shipley Do-Nuts performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Shipley Do-Nuts' competitors in the United States
An analysis of Shipley Do-Nuts' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference within the Cafe & Restaurants industry.
Shipley Do-Nuts is a leading brand, with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence and high customer preference compared to its peers. Performance peers are La Birra Bar (Burgers), NORMS Restaurant, Gyu-Kaku, Fat Rosie's Taco & Tequila Bar, Pei Wei Asian, Chex Grill & Wings.
Customer satisfaction (CSAT) is crucial for brand loyalty and growth, reflecting how well a company meets customer expectations.
Shipley Do-Nuts shows an overall CSAT of 65%, a slight increase of 0.2 percentage points year-over-year. Alabama leads in CSAT at 94%, followed by Colorado (89%), Tennessee (88%), South Carolina (86%), and Arkansas (80%). CSAT has fluctuated between approximately 62.80% and 69.70% from April to June 2025.
Average check reflects customer spending per visit, influencing revenue and profitability for Cafe & Restaurants.
Shipley Do-Nuts' overall average check is $11.70, up 11.6% year-over-year. Mississippi has the highest average check ($18.50), followed by South Carolina ($17.70), Texas ($11.80), Alabama ($11.40), and Tennessee ($11.30). The average check has varied from roughly $10.97 to $12.62 between April and June 2025.
Outlet count indicates brand reach and market penetration, directly impacting customer accessibility and revenue potential.
Shipley Do-Nuts has 307 outlets in Texas, dominating its presence. Arkansas follows with 31 outlets, then Mississippi (9), Louisiana (8), Tennessee (5), Colorado (4), Maryland (3), and South Carolina, Florida and Oklahoma with 2 outlets. This distribution highlights a strong regional concentration.
Understanding competitors' cross-visitation helps refine marketing and identify competitive threats and partnership opportunities.
McDonald's (18.75%), Whataburger (15.16%), Chick-fil-A (10.25%), Starbucks (8.03%), and Taco Bell (7.73%) are the top competitors visited by Shipley Do-Nuts customers. This suggests shared customer bases and potential areas for competitive focus or strategic partnerships.
Analyzing traffic workload helps optimize staffing and resource allocation, enhancing customer experience and operational efficiency.
Shipley Do-Nuts experiences peak traffic between 7 AM and 10 AM, with the highest workload at 8 AM (64.30%) and 9 AM (64.48%). Traffic significantly decreases after 12 PM, indicating that this brand is primarily a breakfast and morning destination.
Analyzing consumer segments by gender and generation enables targeted marketing and personalized experiences, maximizing engagement.
Women represent 99% and men represent 101%. Gen X shows affinity (102%), followed by Gen Y (100%), while Gen Z is under-indexed (55%). This data suggests the strongest connection is with Gen X.