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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
NORMS Restaurant is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence NORMS Restaurant performance in the United States and how they change over time
See what factors influence NORMS Restaurant performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of NORMS Restaurant' competitors in the United States
An analysis of NORMS Restaurant' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
NORMS Restaurant's MARKET PERFORMANCE is in the top 1% within the Cafe & Restaurants industry in the United States, indicating a leading market position. This high percentile signifies strong customer preference and competitive strength. Performance peers in a similar range include Shipley Do-Nuts, Gyu-Kaku, La Birra Bar (Burgers), Chex Grill & Wings, Pei Wei Asian, and Fat Rosie's Taco & Tequila Bar, all at the 99th percentile.
Customer satisfaction reflects brand perception and loyalty, directly impacting customer retention and revenue growth in the Cafe & Restaurants industry.
NORMS Restaurant's overall customer satisfaction (CSAT) is 82%, a significant increase of 11.1 percentage points year-over-year. In California, CSAT is also 82%, with a growth of 11.3 percentage points. The CSAT trend shows an upward trajectory from April to June 2025, peaking at 90.04 in June. This indicates a positive improvement in customer perception and service quality.
Average check indicates how much customers spend per visit, reflecting pricing strategy effectiveness and customer spending habits in the Cafe & Restaurants sector.
The overall average check for NORMS Restaurant is $28.60, a 3.2% increase year-over-year. In California, the average check is $28.90, while in Nevada it is $22.90. The average check fluctuated between $27.70 and $29.96 from April to June 2025. This increase suggests improved sales per transaction or potential price adjustments.
Outlet count indicates brand presence and market reach, reflecting expansion strategy and brand accessibility within the Cafe & Restaurants industry.
NORMS Restaurant has 23 outlets in California and 1 outlet in Nevada. The distribution of outlets indicates a strong presence in California, with a smaller footprint in Nevada. This shows where the brand focuses its physical resources and customer accessibility.
Understanding key competitors helps refine strategies and identify opportunities, crucial for maintaining a competitive edge in the Cafe & Restaurants industry.
The top competitors for NORMS Restaurant, based on customer cross-visitation, are McDonald's (14.38%), In-N-Out Burger (11.72%), Denny's (8.28%), Starbucks (7.68%), and Jack in the Box (6.50%). These brands are frequently visited by NORMS Restaurant's customers, highlighting direct competition for customer traffic and market share.
Traffic workload by hour reveals peak operational times, enabling efficient staffing and resource allocation in the Cafe & Restaurants industry.
NORMS Restaurant experiences peak traffic workload between 9:00 AM and 12:00 PM, with the highest activity at 11:00 AM (68.38%). Traffic gradually decreases throughout the afternoon and evening, with the lowest workload between 3:00 AM and 5:00 AM. This data informs optimal staffing levels and resource management during peak and off-peak hours.
Analyzing consumer segments allows tailored marketing and product strategies to enhance brand affinity within the Cafe & Restaurants industry.
NORMS Restaurant's customer base shows a higher affinity among women (88%) and men (110%), indicating that the brand is appealing to all genders. The brand is favored by Gen X (109%) and Gen Y (90%), while Gen Z (75%) demonstrates lower affinity. These affinity indexes can guide targeted campaigns and offerings.