Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Salata is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Salata performance in the United States and how they change over time
See what factors influence Salata performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Salata' competitors in the United States
An analysis of Salata' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals the brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Salata, with a market performance of 99, is a leading brand, placing it in the top 1% in the Cafe & Restaurants industry. This shows a strong market presence compared to peers like Piesanos Stone Fired Pizza, Pancheros Mexican Grill, Culichi Town, Moe's Original BBQ, Sbarro, and Eggholic, which share a similar performance percentile.
Customer satisfaction is a key indicator of brand health, reflecting customer loyalty and the likelihood of repeat business and positive word-of-mouth.
Salata's overall customer satisfaction is at 78%, a 6.7 percentage point increase year-over-year. Satisfaction is highest in Texas (80%), but lower in Georgia (60%). North Carolina experienced a decrease in satisfaction (-5.3pp). This suggests focusing on improving the customer experience in Georgia and North Carolina.
Average check is an important metric for assessing revenue per transaction, impacting overall profitability and business sustainability.
Salata's overall average check is $18.7, a 4% decrease year-over-year. Texas has the highest average check at $18.8. North Carolina reports $17.1. This decrease in average check suggests a need to analyze pricing strategies or customer purchasing behavior.
The number of outlets reflects brand reach and market penetration, indicating potential revenue streams and brand visibility.
Salata has 83 outlets in Texas, 10 in Georgia, 4 each in California and North Carolina, and 1 in Louisiana. This concentration in Texas indicates a strong regional presence with potential for expansion in other states.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
Salata's customers also frequently visit McDonald's (8.98%), Starbucks (8.16%), Whataburger (8.16%), Chick-fil-A (7.55%), and Chili's Grill & Bar (4.08%). This cross-visitation data indicates Salata competes for customers with both fast-food and casual dining establishments.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and enhance customer experience during peak times.
Salata's peak traffic hours are between 12:00 PM and 2:00 PM, with the highest workload around 12:00-1:00 PM (70.54%). Traffic starts increasing at 10:00 AM and decreases significantly after 8:00 PM. Staffing should align with these peak and off-peak times.
Analyzing consumer segments helps tailor marketing strategies and product offerings to specific demographic groups, improving engagement and sales.
Salata's customer base shows a higher affinity towards women (116 index) and Gen X (107 index), while Gen Z is under-indexed (77 index). This shows that Salata is over-represented by women and Gen X, suggesting marketing could target Gen Z consumers more effectively.