Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Moe's Original BBQ is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Moe's Original BBQ performance in the United States and how they change over time
See what factors influence Moe's Original BBQ performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Moe's Original BBQ' competitors in the United States
An analysis of Moe's Original BBQ' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Moe's Original BBQ is a leading brand with a percentile of 99, placing it in the top 1% of Cafe & Restaurants in the United States. This high percentile indicates strong market share and customer preference compared to competitors like Pancheros Mexican Grill, Culichi Town, Salata, Piesanos Stone Fired Pizza, Sbarro, and Eggholic - Indian Veg & Egg Street Food, which are in the same position.
Customer satisfaction indicates brand perception, influencing loyalty, repurchase rates, and positive word-of-mouth.
Moe's Original BBQ boasts an 84% overall customer satisfaction, a 7pp increase year-over-year. Satisfaction varies by state, with Kansas at 100% and Florida at 85%. States like Kansas, Virginia and South Carolina shows the biggest improvement.
Average check reflects customer spending habits, impacting revenue and profitability per transaction.
The overall average check for Moe's Original BBQ is $20.70, a 6.3% decrease year-over-year. Average check varies by state; Alabama shows the highest average check ($23.00). It's neccessary to investigate such decreasing for further development.
Outlet count shows brand reach and market presence, indicating expansion and service accessibility.
Moe's Original BBQ has several outlets across the United States, with Alabama having the most (20). Colorado has 6, while South Carolina and North Carolina each have 4. This distribution indicates regional strength in the Southeast. The number of outlets remains the same in the report period.
Understanding top competitors reveals direct market rivalry, influencing strategic positioning and competitive advantages.
The top competitors for Moe's Original BBQ, based on cross-visitation, are McDonald's (9.52%), Chick-fil-A (5.39%), Taco Bell (4.67%), Wendy's (4.49%), and Burger King (4.31%). This shows that Moe's customers also frequent major fast-food chains.
Traffic workload distribution shows peak hours, enabling efficient staffing and resource allocation.
Moe's Original BBQ experiences peak traffic between 11 AM and 7 PM, with the highest workload around noon (58.86). Traffic decreases significantly after 8 PM, indicating the best workload time.
Analyzing consumer segments informs targeted marketing, enhancing engagement and brand resonance with different groups.
Moe's Original BBQ shows a high affinity with men and Gen X consumers, with affinity indexes of 126 and 128, respectively. On the other hand, brand is underrepresented in Gen Z (57) and in women (70).