Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Rally's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Rally's performance in the United States and how they change over time
See what factors influence Rally's performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Rally's' competitors in the United States
An analysis of Rally's' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance (percentile) shows brand’s share of foot traffic, revealing competitive strength & customer preference.
Rally's has a MARKET PERFORMANCE percentile of 99, indicating a leading market position. This means Rally's outperforms most competitors. Its performance peers include Village Inn, Shaggy's, Seafood World Calabash Seafood And Steak Buffet, Moe's Southwest Grill, Piada Italian Street Food and Checkers.
CSAT indicates customer loyalty. Rising CSAT usually means better customer retention & positive brand perception.
Rally's overall customer satisfaction (CSAT) is 65%, an increase of 8.2 percentage points year-over-year. The highest CSAT is in West Virginia (85%), while Pennsylvania shows a significant increase of 30pp. This shows positive improvements in customer perception across several states.
Average Check reflects customer spending per visit, showing pricing strategy effectiveness & customer purchase behavior.
Rally's overall average check is $13.4, a decrease of 5.9% year-over-year. Nevada has the highest average check ($17.4 USD). This decrease indicates customers are spending slightly less per visit compared to last year.
Outlet count indicates brand reach & market presence, showing expansion strategy and saturation in key areas.
Rally's has the highest number of outlets in Ohio (66). Indiana, California and Kentucky also have a significant number of locations. This shows the geographic distribution of Rally's stores across the United States.
Competitor analysis shows direct rivals, revealing competitive landscape & areas for strategic differentiation to attract customers.
Rally's top competitors based on cross-visitation are McDonald's (29.26%), Taco Bell (15.40%), Wendy's (13.55%), Burger King (10.92%), and Little Caesars Pizza (6.62%). These brands represent the main alternatives for Rally's customers.
Traffic workload shows peak hours, aiding staffing & resource allocation for optimal service & customer experience.
Rally's experiences peak traffic workload between 12 PM and 2 PM, with the highest workload at 1 PM (73.49). Traffic is significantly lower during early morning hours. This data helps optimize staffing levels during peak times.
Segment analysis informs targeted marketing, optimizing campaigns to reach key demographics & boosting ROI through personalization.
Women index at 96, while Men index at 103. Gen X indexes high at 122, showing high affinity. Gen Y and Gen Z segments index at 86 and 82 respectively, indicating lower affinity compared to the average consumer.