Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Paris Banh Mi is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Paris Banh Mi performance in the United States and how they change over time
See what factors influence Paris Banh Mi performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Paris Banh Mi' competitors in the United States
An analysis of Paris Banh Mi' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, indicating brand's share of foot traffic in the industry.
Paris Banh Mi holds a leading market performance with a percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates a strong competitive position, attracting a significant portion of customer traffic compared to peers like Francesca's, Ted's Bulletin, Detroit Wing Company, Morton's The Steakhouse, Runza Restaurant, and Boston Lobster Feast, which are also in the top percentile.
Customer satisfaction is a key indicator of loyalty, directly impacting retention and brand reputation in the competitive restaurant sector.
Paris Banh Mi's overall customer satisfaction (CSAT) stands at 88%, a 2.2 percentage point increase year-over-year. Ohio leads with 100% satisfaction, followed by Florida (91%), Colorado (90%), Texas (88%), and Tennessee (87%). While overall CSAT is positive, there's a decrease from April (89.58%) to June (84.12%) 2025, indicating a potential need to investigate and address customer concerns.
Average check reflects spending per customer, influencing revenue and profitability; tracking it helps optimize pricing and promotions.
Paris Banh Mi's overall average check is $17.30, reflecting a 4.9% decrease year-over-year. South Carolina leads with $28.90, followed by Tennessee ($21.80), Oklahoma ($19.50), Louisiana ($18.50), and Georgia ($17.30). The decrease suggests the need to analyze spending habits and potentially adjust menu offerings or pricing strategies to boost revenue. Fluctuations within the observed time range between months suggest further scrutiny of trends.
Outlet count indicates market presence and expansion strategy, critical for brand reach and revenue potential.
Paris Banh Mi has a total of 29 outlets across the United States. Florida has the highest number (10), followed by Colorado, Georgia, and Michigan (3 each), then Missouri, California, Oklahoma, and North Carolina (2 each), and lastly Tennessee and Ohio (1 each). This distribution reveals a concentration in Florida with opportunities for further expansion in other states.
Analyzing competitors informs strategic decisions by revealing market dynamics and customer preferences within the industry.
The top competitors for Paris Banh Mi, based on cross-visitation, are McDonald's (5.96%), Starbucks (5.21%), Chick-fil-A (3.97%), Taco Bell (3.47%), and Cracker Barrel Old Country Store (2.73%). This indicates that customers of Paris Banh Mi also frequent these establishments, suggesting a potential overlap in target demographics and preferences for quick service or casual dining options.
Understanding traffic workload helps optimize staffing and resource allocation during peak and off-peak hours.
Paris Banh Mi experiences peak traffic workload between 11 AM and 5 PM, with the highest volume at 1 PM (61.35%). Traffic gradually increases from 8 AM (1.17%) to 1 PM (61.35%) then gradually decreases. Traffic workload is minimal before 8 AM and after 9 PM. This suggests the need for optimized staffing and resource allocation during lunch and afternoon hours to manage the high demand, while minimizing resources during early morning and late night.
Understanding consumer segments is crucial for tailoring marketing strategies and product offerings to specific demographic groups.
Paris Banh Mi's customer base shows high affinity among women (Index: 103) compared to men (Index: 98). There is a high affinity toward Gen Z (Index: 137) and Gen Y (Index: 112) versus Gen X (Index: 87). Therefore, Gen Z is overrepresented relative to average consumer. Marketing should focus on interests of women, Gen Z and Gen Y.