Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Detroit Wing Company is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Detroit Wing Company performance in the United States and how they change over time
See what factors influence Detroit Wing Company performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Detroit Wing Company' competitors in the United States
An analysis of Detroit Wing Company' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Detroit Wing Company's Market Performance percentile is 99, positioning it as a leading brand in the Cafe & Restaurants industry. This high percentile signifies a strong market presence and significant customer preference. Performance peers include Ted's Bulletin, Runza Restaurant, Paris Banh Mi, Bobby's Burger Palace, Francesca's, and Blazin Chicken & Gyro.
Customer satisfaction (CSAT) reflects how well a brand meets customer expectations, impacting loyalty and positive word-of-mouth referrals.
Detroit Wing Company demonstrates a strong customer satisfaction level, with an overall CSAT of 89%, a 10.4pp increase year-over-year. In Michigan, the CSAT is also 89%, showing consistent positive sentiment in the largest market.
Average check reveals customer spending habits, influencing revenue and profitability strategies by reflecting pricing power.
The overall average check for Detroit Wing Company is $18.60, reflecting a 9.4% decrease year-over-year. In Michigan, the average check is $18.70, while in Ohio it is $16.40. These values are crucial in understanding revenue trends.
Number of outlets indicates brand reach and expansion, reflecting market penetration and growth potential.
Detroit Wing Company has 25 outlets in Michigan, 1 in Florida, 1 in Ohio, and 1 in Indiana. Most restaurants are concentrated in Michigan, signaling potential expansion opportunities in other states.
Competitor analysis reveals key players and overlapping customer bases, guiding differentiation and competitive strategies.
The top competitors for Detroit Wing Company, based on cross-visitation, are McDonald's (11.52%), Burger King (6.81%), Wendy's (6.28%), Taco Bell (6.28%), and Chipotle Mexican Grill (4.19%). These indicate customer overlap with major fast-food chains.
Traffic workload by hours uncovers peak times, enabling efficient staffing and resource allocation for optimal service.
Detroit Wing Company experiences peak traffic between 11 AM and 8 PM, with the highest workload at 6 PM (60.04%) and 6 PM (60.68%). Traffic is minimal between midnight and 10 AM, showing workload.
Consumer segments guide targeted marketing by understanding demographic preferences, optimizing messaging and channel strategies.
Detroit Wing Company shows a slightly higher affinity index for women (102) compared to men (98), indicating a stronger representation in their customer base. Generational analysis shows Gen Y is overrepresented (113), while Gen X (81) and Gen Z (89) are underrepresented.