Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morton's The Steakhouse is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Morton's The Steakhouse performance in the United States and how they change over time
See what factors influence Morton's The Steakhouse performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Morton's The Steakhouse' competitors in the United States
An analysis of Morton's The Steakhouse' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Morton's The Steakhouse has a market performance percentile of 99, indicating a leading position. This places the brand in the top 1% and suggests a very strong market presence compared to competitors like Francesca's, Boston Lobster Feast, Paris Banh Mi, Cafe Du Monde, The Gulf and Ted's Bulletin.
Customer satisfaction (CSAT) reflects customer contentment, impacting loyalty, advocacy, and revenue. Monitoring CSAT helps improve service and retain customers.
Morton's The Steakhouse shows an overall CSAT of 75%, down by 5.9 percentage points year-over-year. Tennessee leads with 100% CSAT, a 28.3 percentage points increase, while Hawaii, Oregon, Illinois and Massachusetts also show improvements. Recent CSAT data shows a positive trend, increasing from 71.57% in April to 81.74% in June 2025.
Average check is the average money spent per transaction. It shows how much customers spend on average and is crucial for revenue management.
The overall average check for Morton's The Steakhouse is $109.10, a decrease of 3.4% year-over-year. Georgia has the highest average check at $127.90. Reviewing the data shows a decline from $112.66 in April to $100.32 in June 2025.
Number of outlets indicates brand reach and market penetration. More outlets often mean greater convenience and brand visibility for customers.
Morton's The Steakhouse has the highest number of outlets in California (9), followed by Florida (7) and then Illinois and New York (5 each). The number of outlets in each state remains constant, indicating no recent expansion or contraction.
Competitor analysis identifies key rivals and their market share. This helps a brand understand its competitive landscape and identify opportunities.
The top competitors for Morton's The Steakhouse, based on cross-visitation, are McDonald's (6.14%), Starbucks (4.79%), The Cheesecake Factory (2.99%), Chick-fil-A (2.69%) and Texas Roadhouse (2.54%). This indicates that customers of Morton's The Steakhouse also frequent these establishments.
Traffic workload by hours reveals peak and off-peak times. This insights optimize staffing, promotions, and resource allocation for better service.
Traffic workload peaks between 17:00 (5 PM) and 20:00 (8 PM), with the highest workload at 19:00 (7 PM), reaching 62.43. There is minimal traffic before 11:00 (11 AM), suggesting that Morton's The Steakhouse experiences most of its traffic during the evening dinner hours.
Analyzing consumer segments informs targeted marketing. Gender and Generation insights allow for tailored messaging and product development to maximize affinity.
Among Morton's The Steakhouse customers, women show an affinity index of 89, while men show 110. Among generations, Gen X has an affinity index of 131, Gen Y shows 83 and Gen Z demonstrates 70. Gen X are overrepresented in Morton's audience.