Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Newk's Eatery is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Newk's Eatery performance in the United States and how they change over time
See what factors influence Newk's Eatery performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Newk's Eatery' competitors in the United States
An analysis of Newk's Eatery' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Newk's Eatery holds a leading market position with a percentile of 99 in the United States' Cafe & Restaurants industry. This high percentile indicates that the brand outperforms most competitors in attracting customer traffic. Performance peers include Chima Steakhouse, Taco Palenque, Johnny Rockets, Old Chicago Pizza + Taproom, The Lobster Pot and Nando's PERi-PERi.
Customer satisfaction (CSAT) shows customer loyalty and brand perception, reflecting service quality and overall experience.
Newk's Eatery shows strong customer satisfaction with an overall CSAT of 87%, a significant increase of 12.9 percentage points year-over-year. High satisfaction is reported in Maryland (96%), Colorado (95%), Louisiana (93%), Texas and South Carolina (91%). This indicates successful customer experience management.
Average check is an indicator of customer spending habits, and reflects pricing strategy and perceived value.
Newk's Eatery's average check is $18.50, a 2.8% increase year-over-year. Maryland leads with $22.60, followed by Georgia ($20.10), Oklahoma ($19.60), Louisiana ($19.50), and Texas ($18.90). The increase suggests effective upselling or menu adjustments.
Number of outlets indicates brand reach, market presence and expansion strategy in United States.
Newk's Eatery's outlet distribution is led by Mississippi (19), followed by Texas (15), Georgia (14), and Alabama (13). Arkansas has 10, Louisiana 8, Florida and Tennessee each have 7, Colorado has 3, and Maryland has 1. This distribution shows the brand's strong regional presence.
Competitor analysis reveals market dynamics, customer preferences, and competitive landscape for Newk's Eatery.
Newk's Eatery's top competitors based on cross-visitation are McDonald's (12.28%), Chick-fil-A (8.23%), Taco Bell (5.94%), Starbucks (5.40%), and Sonic Drive-In (5.40%). This data shows direct competitors for Newk's customers.
Traffic workload insights enable efficient staffing, resource allocation, and optimization of service during peak hours.
Newk's Eatery experiences peak traffic between 11 AM and 2 PM, with the highest workload at 12 PM (77.78%). Traffic starts increasing at 10 AM (25.71%) and declines after 3 PM. Minimal activity is observed from 7 PM to 9 AM.
Consumer segment data enables tailored marketing, aligning products and messaging with specific demographic groups.
Newk's Eatery's customer base shows high affinity among women (129 index), indicating they are overrepresented compared to the average consumer. Men are underrepresented (75 index). Similarly, Gen X has a high affinity (131 index), while Gen Y (77 index) and Gen Z (43 index) are underrepresented. These insights inform targeted campaigns and product development.