Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Chicken Licken is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Chicken Licken performance in the South Africa and how they change over time
See what factors influence Chicken Licken performance in the South Africa and how they change over time
Available by subscription
Available by subscription
An analysis of Chicken Licken' competitors in the South Africa
An analysis of Chicken Licken' competitors in the South Africa
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand’s share of foot traffic, showing competitive strength and customer preference in the industry.
Chicken Licken holds a leading market position in South Africa's Cafe & Restaurants industry with a 99th percentile. This high percentile indicates strong customer preference and a significant market share compared to peers like ROMAN'S PIZZA, Hennie's, Tiger's Milk, Nando's, Pizza Hut and Milky Lane, all within the same percentile range, reflecting a dominant brand presence.
Customer Satisfaction (CSAT) reflects loyalty, impacting retention and brand advocacy through positive experiences and service quality.
Chicken Licken's overall CSAT stands at 59%, a 3.5 percentage point increase year-over-year. Eastern Cape shows the highest satisfaction at 93% with a 50.5pp growth, while Mpumalanga experienced a decrease. This mixed performance suggests regional variations in customer experiences that need further attention.
Average Check measures customer spending per visit, revealing pricing strategy effectiveness and customer purchasing behavior impact.
Chicken Licken's overall average check is 159.9 ZAR, a slight increase of 0.3% year-over-year. KwaZulu-Natal leads with 172.8 ZAR, while Gauteng registers 158.3 ZAR. The average check reveals regional differences in customer spending habits and menu preferences, guiding localized marketing and pricing strategies.
Outlet count indicates market reach, reflecting expansion strategy effectiveness and brand accessibility for potential customers.
Chicken Licken operates 135 outlets in Gauteng, dominating its presence, followed by KwaZulu-Natal with 44 outlets. The distribution of outlets across different states reflects the brand's strategic focus on Gauteng and varying levels of market penetration in other regions. This indicates potential for expansion in under-represented areas.
Competitor analysis identifies key players, revealing competitive landscape, informing strategies for differentiation and market share growth.
Chicken Licken's top competitors include KFC (34.03% cross-visitation), McDonald's (27.42%), Spur (13.78%), Debonairs Pizza (13.08%), and Nando's (11.55%). This cross-visitation data indicates the brands that Chicken Licken's customers also frequent, suggesting potential areas for competitive differentiation and customer retention strategies.
Traffic Workload uncovers peak hours, revealing staffing, resource allocation, and operational efficiency opportunities during demand.
Chicken Licken experiences peak traffic between 11 AM and 6 PM, with the highest workload at 5 PM (60.35). Conversely, traffic is lowest in the early morning hours. Understanding these patterns allows Chicken Licken to optimize staffing, manage inventory, and tailor marketing promotions for peak and off-peak periods.
Consumer Segments define target audiences, enabling personalized marketing and tailored product offerings based on demographic traits.
Chicken Licken's consumer base shows a high affinity towards women (83) and Gen Y (193). The high Gen Y affinity index reveals this generation is over-represented relative to the average consumer, while women affinity index is under-represented.