Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Hooters is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Hooters performance in the United States and how they change over time
See what factors influence Hooters performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Hooters' competitors in the United States
An analysis of Hooters' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Hooters, with a market performance of 99, is a leading brand, indicating a strong market presence. Performance peers include Sunliner Diner, Urban Plates, Acai Republic, Pisco y Nazca Ceviche Gastrobar, Golden Chick and Tim Hortons, all within the same top percentile range.
Customer satisfaction is crucial for loyalty and growth. Monitoring CSAT helps refine service and maintain a competitive edge.
Hooters shows an overall CSAT of 65%, a 5.4pp increase year-over-year. Mississippi, North Carolina, and Oklahoma show high CSAT, while Massachusetts and California show a decrease. The trend shows decreasing CSAT during the reported months.
Average check reflects spending per customer, vital for revenue analysis and menu optimization for increased profitability.
Hooters' average check is $31.9, a 4.6% decrease year-over-year. New Jersey has the highest average check ($40), while Illinois is lower. The average check fluctuated between $30.94 and $32.45 during the observed months.
Outlet count indicates brand reach and expansion, critical for market penetration and brand awareness efforts.
Hooters has the most outlets in Florida (47) and Texas (45). Georgia, Virginia, and Illinois have significantly fewer. Outlet distribution varies considerably by state, with the top 10 states listed.
Competitor analysis identifies key rivals, aiding in strategic positioning and competitive advantage development.
Hooters' top competitors based on cross-visitation are McDonald's (15.40%), Wendy's (5.83%), Taco Bell (5.39%), Chick-fil-A (5.29%), and Burger King (4.80%). This shows where Hooters customers also go.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation to improve service quality.
Hooters' peak traffic workload occurs between 11:00 and 22:00, with the highest load between 12:00 and 19:00. Traffic is minimal in the early morning hours. This shows customer visit patterns.
Understanding consumer segments by gender and generation is key for targeted marketing and tailored experiences.
Hooters' customer base shows a significantly over-indexed affinity with men (130) compared to women (65). The Gen X segment is also strongly over-indexed (130), while Gen Y (86) and Gen Z (59) are under-indexed.