Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Urban Plates is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Urban Plates performance in the United States and how they change over time
See what factors influence Urban Plates performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Urban Plates' competitors in the United States
An analysis of Urban Plates' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's foot traffic share, indicating competitive strength and customer preference in the industry.
Urban Plates holds a leading market performance percentile of 99 in the Cafe & Restaurants industry in the United States. This indicates that Urban Plates captures significantly more foot traffic and customer preference compared to its peers. Performance peers in a similar position include Acai Republic, Hooters, Golden Chick, Sunliner Diner, El Pollo Loco, and Pisco y Nazca Ceviche Gastrobar.
CSAT is crucial for understanding customer loyalty and identifying areas for service improvement to foster repeat business and positive word-of-mouth.
Urban Plates demonstrates a high customer satisfaction (CSAT) score of 95% in the United States, with a slight increase of 0.3 percentage points year-over-year. This indicates strong customer approval of the brand's offerings and service. CSAT in California is also 95%, reflecting consistent satisfaction across locations.
Average check reflects customer spending per visit, directly impacting revenue. Monitoring its trend informs pricing and promotional strategies.
Urban Plates has an average check of $26.70 USD, which is up 3% year-over-year. This indicates customers are spending slightly more per visit. The average check in California is $26.70 USD, remaining consistent.
Outlet count indicates brand reach and market presence. Changes reflect expansion strategy, market penetration, and potential revenue streams.
Urban Plates operates 21 outlets in California. This represents the brand's current physical footprint and market presence. There is no change in number of outlets over the comparison period.
Identifying top competitors by cross-visitation reveals direct alternatives in customer choice, shaping competitive strategy and differentiation efforts.
The top competitors for Urban Plates, based on customer cross-visitation, are McDonald's (4.86%), Starbucks (4.23%), In-N-Out Burger (3.99%), Chipotle Mexican Grill (2.37%), and Olive Garden Italian Restaurant (1.99%). These brands represent the primary alternatives customers consider.
Traffic workload by hour reveals peak times, enabling optimal staffing, inventory management, and promotional planning for enhanced efficiency.
Urban Plates experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 6 PM (72.80%). There is no traffic between 10 PM and 11 AM. This data indicates the key operating hours and guides resource allocation.
Analyzing consumer segments informs targeted marketing and product strategies by revealing the brand's key demographic affinities.
Urban Plates shows high affinity with women (105 index) and men (96 index) as well as Gen X (104 index) and Gen Y (101 index), indicating these segments are more likely to engage with the brand compared to the average consumer. Gen Z affinity is under-indexed (90).