Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Five Guys is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Five Guys performance in the United States and how they change over time
See what factors influence Five Guys performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Five Guys' competitors in the United States
An analysis of Five Guys' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Five Guys is a leading brand with a market performance percentile of 99, placing it in the top 1% of brands in the Cafe & Restaurants industry in the United States. This indicates a very strong competitive position. Performance peers include JINYA Ramen Bar, Firehouse Subs, Another Broken Egg Cafe, Papa Murphy's | Take'N'Bake Pizza, Bojangles, and Carl's Jr.
Customer satisfaction (CSAT) reflects how happy customers are with the brand. High CSAT often leads to loyalty and positive word-of-mouth.
Five Guys has an overall customer satisfaction of 72%, a 0.7 percentage point increase year-over-year. South Dakota and West Virginia show the highest CSAT at 89%. The trend indicates slight fluctuations in customer satisfaction over the three-month period, ranging from approximately 70.83% to 72.65%.
Average check reveals how much customers spend per order. Tracking this helps understand pricing strategy and customer spending habits.
The overall average check for Five Guys is $20.50, a decrease of 3.4% year-over-year. New Mexico has the highest average check at $23.90. The average check shows minor fluctuations during the observed period.
Outlet count indicates brand reach and market presence. More outlets can mean greater brand awareness and accessibility.
Five Guys has the most outlets in Florida (125) followed by California (117). These two states represent the strongest physical presence for the brand in the United States. The data shows distribution of Five Guys across different states.
Identifying top competitors helps a brand understand the competitive landscape and strategize to gain market share.
The top competitors for Five Guys, based on cross-visitation, are McDonald's (16.42%), Chick-fil-A (7.74%), Taco Bell (7.30%), Wendy's (7.22%), and Starbucks (6.13%). This indicates Five Guys customers also frequently visit these other quick-service restaurants.
Analyzing traffic workload helps optimize staffing and resource allocation during peak hours, improving operational efficiency.
Five Guys experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest workload observed around 6:00 PM (65.77%). The lowest traffic occurs between 1:00 AM and 7:00 AM, indicating overnight hours have minimal activity.
Understanding consumer segments enables targeted marketing strategies and tailored product offerings to resonate with specific demographics.
Five Guys has a higher affinity with men (index 118) compared to women. Gen X has the highest affinity (index 118), while Gen Y (index 89) and Gen Z (index 77) are underrepresented compared to the average consumer.