Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Yum Yum Donuts performance in the United States and how they change over time
See what factors influence Yum Yum Donuts performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Yum Yum Donuts is in the lower 41% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Yum Yum Donuts' competitors in the United States
An analysis of Yum Yum Donuts' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Yum Yum Donuts' market performance is in the lower 41%, indicating a below average market standing. Performance peers in the same percentile include Havana Vieja, Macado's, Props Steak and Seafood Restaurant, The Meltdown, The Moon Korean BBQ & Hot Pot, and Romeo's Pizza. This suggests the brand has room to improve its market share relative to competitors.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Yum Yum Donuts has an overall customer satisfaction of 72%, with a decrease of 5.4 percentage points year-over-year. In California, the CSAT is also 72% with the same decrease. The CSAT decreased from 78.34 in June 2025 to 66.46 in August 2025, indicating a potential need to address customer concerns.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The overall average check for Yum Yum Donuts is $12.80, a decrease of 13.1% year-over-year. In California, the average check is $12.90 with no change. The average check fluctuated between $13.05 in June 2025 and $13.20 in August 2025, suggesting a need to analyze pricing and promotions.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Yum Yum Donuts has 90 outlets in California and 1 in Michigan. The concentration of outlets in California suggests a strong regional presence, while the limited presence in Michigan indicates potential for expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
The top competitors for Yum Yum Donuts, based on cross-visitation, are McDonald's (22.19%), In-N-Out Burger (18.72%), Starbucks (13.37%), Jack in the Box (12.57%), and Taco Bell (9.63%). This indicates that customers who visit Yum Yum Donuts also frequent these fast-food chains and coffee shops.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Yum Yum Donuts experiences peak traffic between 7 AM and 9 AM, with the highest workload at 8 AM (72.41%). Traffic is lowest between 1 AM and 3 AM. This data suggests the need for increased staffing during morning hours and reduced staffing during late-night hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Yum Yum Donuts' customer base shows high affinity towards women (85% value label, but 115 affinity index) and men (115% value label, but 115 affinity index). Among generations, Gen X (101 affinity index) and Gen Y (109 affinity index) are overrepresented, while Gen Z (40 affinity index) is underrepresented. This suggests a need to tailor marketing efforts to attract younger consumers.