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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Yum Yum Donuts performance in the United States and how they change over time
See what factors influence Yum Yum Donuts performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Yum Yum Donuts' competitors in the United States
An analysis of Yum Yum Donuts' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Yum Yum Donuts is in the top 1% of brands
Sample of brands in the same percentile
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Yum Yum Donuts holds a leading position with a percentile of 99, indicating it captures a significant portion of customer traffic compared to competitors. Performance peers in a similar range: Eskina Restaurant & Bar, The Salad Station, Whiskey Diablo, Libby's, Dutch Valley Restaurant, and Spicy Vihaar.
Customer Satisfaction (CSAT) indicates how well the brand meets customer expectations, influencing loyalty and repeat business in the competitive market.
The overall CSAT for Yum Yum Donuts is 74%, a slight decrease of 0.1 percentage points year-over-year. In California, CSAT is 73%, with a decrease of 0.4 percentage points. The CSAT trend shows fluctuation over the period of May to July 2025, with a high of 77.13 in May and a low of 70.15 in July.
Average Check is the typical amount customers spend per visit, reflecting pricing strategy and customer spending habits in the Cafe & Restaurants sector.
The overall Average Check for Yum Yum Donuts is $13.70, a decrease of 2.9% year-over-year. In California, the Average Check is $13.80, showing no growth. The trend decreased from $15.49 in May to $12.47 in July. This indicates possible promotional impacts or shifting consumer habits.
Identifying Competitors provides insights into customer preferences and market dynamics, crucial for strategic positioning and competitive advantage.
McDonald's, In-N-Out Burger, Starbucks, Jack in the Box, and Taco Bell are the top competitors, indicating significant overlap in customer visits. McDonald's has the highest cross-visitation (21.41%), followed by In-N-Out Burger (18.63%) and Starbucks (14.35%), suggesting these brands attract a similar customer base as Yum Yum Donuts.
Understanding consumer segments allows for targeted marketing, tailored offerings, and personalized experiences, driving engagement and brand loyalty.
Yum Yum Donuts demonstrates high affinity with Women (80) and Men (119). It also shows affinity with Gen X (102) and Gen Y (106), while Gen Z (46) is under-indexed. This data suggests tailored marketing campaigns to reinforce positive engagement.
Cafés & Restaurants